How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Some “Enchanted” Morning At The ACUC
June 26, 2017
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CUNA’s CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Send Help: Student Loan Debt Is Ruining My Life
June 21, 2017
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The millennial disposition toward education and the student loan debt often associated with it — and how credit unions can help them overcome it all.
Will Work For Housing … Travel … Pay …
June 15, 2017
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How the unspoken requirement of the internship impacts my life and my generation and how it should impact credit unions.
How I Chose My Financial Institution
June 8, 2017
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The familial influence is strong, but here are two ways credit unions can sway a switch.
2 Real Millennials. 1 Real Mortgage. (Part 1)
June 1, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
My Take On My Generation
May 31, 2017
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A new CreditUnions.com millennial correspondent introduces what’s next for her generation.
The Financial Diaries Adds Details To Data, Possibilities For Credit Unions
May 24, 2017
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This look at the daily financial lives of everyday Americans could spark strategic thinking for credit unions serving the growing gig economy.
Millennials In Focus
May 22, 2017
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What recent college grads say about student debt, what they needed at age 18, and how they chose their bank or credit union.
Big Rewards Increase Member Engagement
May 22, 2017
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Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% of members.
A Strategy To Manage Cash And Serve Members
May 15, 2017
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Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in the system.
Some “Enchanted” Morning At The ACUC
CUNA's CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Send Help: Student Loan Debt Is Ruining My Life
The millennial disposition toward education and the student loan debt often associated with it — and how credit unions can help them overcome it all.
Will Work For Housing … Travel … Pay …
How the unspoken requirement of the internship impacts my life and my generation and how it should impact credit unions.
How I Chose My Financial Institution
The familial influence is strong, but here are two ways credit unions can sway a switch.
2 Real Millennials. 1 Real Mortgage. (Part 1)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
My Take On My Generation
A new CreditUnions.com millennial correspondent introduces what’s next for her generation.
The Financial Diaries Adds Details To Data, Possibilities For Credit Unions
This look at the daily financial lives of everyday Americans could spark strategic thinking for credit unions serving the growing gig economy.
Millennials In Focus
What recent college grads say about student debt, what they needed at age 18, and how they chose their bank or credit union.
Big Rewards Increase Member Engagement
Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% ...
A Strategy To Manage Cash And Serve Members
Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.