How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
My College Questions
May 1, 2017
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Enrollment in college and the amount of student loan debt are at an all-time high. See where two millennials at the University of South Carolina fall into the student debt narrative.
The Threat And Opportunity In Financial Services Disruptors
April 27, 2017
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Non-FI players are raising the bar for user experience and expectations. Now, credit unions must respond or retreat.
How To “Go Mobile” And Reach Young Members
April 27, 2017
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Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by five years.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
April 26, 2017
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In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
Attract Millennials With A Power[puff] Brand
April 25, 2017
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Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.
Attracting Millennials, Boosting Mobile, And Member-First Mergers
April 24, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Auto Lending By The Numbers (4Q 2016)
April 17, 2017
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Credit unions captured 18.0% of the auto lending market in the fourth quarter. That’s an increase over one year ago. Where is that growth coming from?
How To Frustrate Millennials
April 13, 2017
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We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.
Industry Performance By The Numbers (4Q 2016)
April 10, 2017
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Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
My College Questions
Enrollment in college and the amount of student loan debt are at an all-time high. See where two millennials at the University of South Carolina ...
The Threat And Opportunity In Financial Services Disruptors
Non-FI players are raising the bar for user experience and expectations. Now, credit unions must respond or retreat.
How To “Go Mobile” And Reach Young Members
Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by ...
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
Attract Millennials With A Power[puff] Brand
Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.
Attracting Millennials, Boosting Mobile, And Member-First Mergers
Five can't-miss data points featured this week on CreditUnions.com.
Auto Lending By The Numbers (4Q 2016)
Credit unions captured 18.0% of the auto lending market in the fourth quarter. That's an increase over one year ago. Where is that growth coming ...
How To Frustrate Millennials
We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.
Industry Performance By The Numbers (4Q 2016)
Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.