How Star One Uses Member Onboarding To Drive Account Growth And Efficiency
The California credit union opens 22% of its new memberships online and will soon add a mobile app option.
The California credit union opens 22% of its new memberships online and will soon add a mobile app option.
When done correctly, member onboarding can be an effective way to deepen financial relationships. These few simple steps can help any credit union better connect with its members.
This week, CreditUnions.com looks at strategies for onboarding members, from teaching Apple Pay and remote deposit capture to re-engaging long-term members.
The bi-state credit union moves 40% of indirect members into at least one other financial product.

As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.

How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.

Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.