Don’t Stereotype Me. Compete For Me.
To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.
We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here’s a guided tour into their mindset.
52% of credit union members are using social media – why your credit union should have a social media strategy.
Results from a recent TimeTrade survey shed light on the member experience.
13 words and phrases that will help you fit right in with the millennial generation. Plus, a word search of credit union whose names call to mind these phrases.
HMDA data reveals who is, and who isn’t, taking out mortgages.
Takeaways from Empower U 2016, as well as how one credit union lowered its average member age.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.