Offering Mulitple Mobile Options for Different Member Segments
Proponent FCU’s mobile strategy includes different text options to meet the needs of two important segments — Gen Y and Internet banking users interested in receiving mobile alerts.
Proponent FCU’s mobile strategy includes different text options to meet the needs of two important segments — Gen Y and Internet banking users interested in receiving mobile alerts.
Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
How two credit unions’ online, mobile, and app-based capabilities allow first contact and long-term relationship development without face-to-face interaction.
A solid indirect payment solution can lead to strong relationships with new borrowers and multiple potential income streams.
This weeks Governmental Affairs Conference once again demonstrated the movement’s ability to mix purpose with innovation, the old and the new.
This week’s Governmental Affairs Conference once again demonstrated the movement’s ability to mix purpose with innovation, the old and the new.
In today’s world of same-day service and immediate gratification, these credit unions are using new delivery channels and transaction capabilities to exceed member expectations.
According to a Fiserv study of 240,000 credit union members.
As USAlliance works to increase traffic to its remote channels, it recognizes the branch is still the No. 1 place to deepen relationships and cross-sell.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.