12 Ratios Every Marketing Manager Should Know (Part 4)
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
Member engagement is on the rise as credit unions build on post-recession membership surge.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
First quarter performance data points toward a rise in membership and loan and share balances.
Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement metrics?
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
Find out which states posted the highest credit card penetration with this interactive map.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.

Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.

Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.

Explore how credit union size influences growth, lending, and efficiency.

Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.

Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.

Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.

The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.