12 Ratios Every Marketing Manager Should Know (Part 4)
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
Member engagement is on the rise as credit unions build on post-recession membership surge.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
First quarter performance data points toward a rise in membership and loan and share balances.
Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement metrics?
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
Find out which states posted the highest credit card penetration with this interactive map.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.

The future of leadership starts now. This week, CreditUnions.com is diving into the strategies shaping tomorrow’s talent: from a bold overhaul of succession planning to how credit unions are tackling the AI skills gap.

Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
Assessing skills gaps among leaders and providing time to complete training are major hurdles today, but strong leadership development strategies are essential in building a future-ready credit union.

The right tools and consistent approach make succession planning simpler for credit union leaders and board members.

CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.

A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.

Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.

Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.