A Personal Touch
Sooper Credit Union creates an intimate member rapport through personalized URLs.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
How credit unions today are creating more profitable members through segmentation strategies.
Credit unions need to recognize the power in their members’ stories as a way to communicate the credit union difference.
A big Indiana credit union offers high rates to savers while a small Virginia credit union charges ahead with a community charter.
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Harvest FCU adds members through a family-focused referral program.
This week, CreditUnions.com features examples from across the industry of successful credit union new member referral programs.
How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Technology partnerships offer a path to innovation and enhanced member service.