3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Meet The Finalists For The 2025 Innovation Series: Member Engagement
March 4, 2025
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This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
A Peek Behind The Analytics Engine At Lake Trust Credit Union
March 3, 2025
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The Michigan cooperative is turning data-driven decision-making into the standard operating procedure.
How Analytics Combats Attrition At CEFCU
March 3, 2025
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The Illinois-based credit union has used analytics, AI, and more old-fashioned methods to keep members and deepen relationships.
6 Ways To Structure An Analytics Role
March 3, 2025
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Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
Innovation Series: Member Experience
February 27, 2025
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Learn from 2025’s top innovators in member experience
Unlock Growth In A Challenging Lending Environment: How Credit Unions Can Innovate To Meet Evolving Member Needs
February 23, 2025
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Discover how leveraging technology can streamline your lending processes, enhance member satisfaction, and drive growth in a challenging economic landscape.
Member Onboarding For The Digital Age
February 23, 2025
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People First FCU has worked to create a meaningful onboarding experience for new members without them ever having to visit a branch.
Meet The Finalists For The 2025 Innovation Series: Member Experience
February 12, 2025
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This year’s finalists offer new ways for credit unions to deepen and solidify relationships with members using AI, cloud-based services, and more.
Meet The Finalists For The 2025 Innovation Series: Financial Wellness
February 11, 2025
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This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
The Influence Of Credit Card Rewards On Consumers
February 3, 2025
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Credit unions must optimize their rewards programs to attract consumers willing to bank with any FI that meets their credit card needs.
Meet The Finalists For The 2025 Innovation Series: Member Engagement
This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
A Peek Behind The Analytics Engine At Lake Trust Credit Union
The Michigan cooperative is turning data-driven decision-making into the standard operating procedure.
How Analytics Combats Attrition At CEFCU
The Illinois-based credit union has used analytics, AI, and more old-fashioned methods to keep members and deepen relationships.
6 Ways To Structure An Analytics Role
Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
Innovation Series: Member Experience
Learn from 2025's top innovators in member experience
Unlock Growth In A Challenging Lending Environment: How Credit Unions Can Innovate To Meet Evolving Member Needs
Discover how leveraging technology can streamline your lending processes, enhance member satisfaction, and drive growth in a challenging economic landscape.
Member Onboarding For The Digital Age
People First FCU has worked to create a meaningful onboarding experience for new members without them ever having to visit a branch.
Meet The Finalists For The 2025 Innovation Series: Member Experience
This year's finalists offer new ways for credit unions to deepen and solidify relationships with members using AI, cloud-based services, and more.
Meet The Finalists For The 2025 Innovation Series: Financial Wellness
This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
The Influence Of Credit Card Rewards On Consumers
Credit unions must optimize their rewards programs to attract consumers willing to bank with any FI that meets their credit card needs.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?