3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Kiona Bell On Leadership
March 18, 2024
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Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
2024 Innovation Series: Innovations In Member Experience (AI Edition)
March 14, 2024
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Dive into the world of AI-driven member experiences in the Innovations In Member Experience.
Artificial Intelligence, Genuine Member Experience
March 4, 2024
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Use cases of AI in financial services are still limited, but UFCU is showing how new technology can alleviate pain points and reduce friction.
Meet The Finalists For The 2024 Innovation Series: Payments
March 4, 2024
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This year’ payments solutions provide inventive ways for credit unions to serve members.
2024 Innovation Series: Innovations In Fraud
February 26, 2024
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Watch this webinar to find new fraud solutions that help you protect your members.
2024 Innovation Series: Innovations In Member Analytics
February 26, 2024
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Watch this webinar to find new solutions that can help you better understand your members.
Meet The Finalists For The 2024 Innovation Series: Member Experience (AI Edition)
February 21, 2024
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This year’s member experience solutions provide insight into new AI technology for credit unions.
Every Member Has A Story. Here’s How To Use Them.
February 19, 2024
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Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
February 12, 2024
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This year’s member analytics solutions provide inventive ways for credit unions to serve members.
First Harvest Takes Charge Of Member Experience
January 29, 2024
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The credit union jettisoned an outsourcing arrangement and hired more than 20 call center employees to unify retail and direct banking under a single member experience.
Kiona Bell On Leadership
Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
2024 Innovation Series: Innovations In Member Experience (AI Edition)
Dive into the world of AI-driven member experiences in the Innovations In Member Experience.
Artificial Intelligence, Genuine Member Experience
Use cases of AI in financial services are still limited, but UFCU is showing how new technology can alleviate pain points and reduce friction.
Meet The Finalists For The 2024 Innovation Series: Payments
This year’ payments solutions provide inventive ways for credit unions to serve members.
2024 Innovation Series: Innovations In Fraud
Watch this webinar to find new fraud solutions that help you protect your members.
2024 Innovation Series: Innovations In Member Analytics
Watch this webinar to find new solutions that can help you better understand your members.
Meet The Finalists For The 2024 Innovation Series: Member Experience (AI Edition)
This year’s member experience solutions provide insight into new AI technology for credit unions.
Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
This year’s member analytics solutions provide inventive ways for credit unions to serve members.
First Harvest Takes Charge Of Member Experience
The credit union jettisoned an outsourcing arrangement and hired more than 20 call center employees to unify retail and direct banking under a single member ...
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Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?