3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Dividends Per Member Are On The Rise. So Are Member Relationships.
June 26, 2023
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First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
No More Silos: Manage Data In One System To Increase Efficiencies And Improve Member Service
June 26, 2023
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Removing multiple legacy systems and putting all your data into a single, secure repository can help you improve enterprise productivity and effectiveness, streamline operations, and enhance member service.
Going Beyond Surveys For a Broader View of the Member Experience
May 31, 2023
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Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
How First Alliance Credit Union Solves Its Staffing Crunch While Driving Loan Growth
May 15, 2023
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ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
Making The Most Of Member Experience
May 8, 2023
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After a year filled with economic uncertainty and recent high-profile bank failures, there’s more reason than ever for credit unions to double down on service.
Create A Memorable Member Experience By Thinking ‘Connected Ecosystem’
May 1, 2023
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Features and functions are important, but an impressive experience delivers a connected ecosystem of capabilities across all channels.
TruWest Asked, Staff Answered
May 1, 2023
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An employee program at the Arizona cooperative solicits ideas for saving money and improving member services.
Are You Providing A Great Member Experience Across Multiple Touchpoints?
May 1, 2023
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When you consistently deliver an exceptional member experience in multiple channels — the branch, contact center, and online, for example — you attract and retain members.
5 Tech Tools Your Members Will Love (Plus Real-Life Examples From Credit Unions)
May 1, 2023
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Credit unions can’t adopt every new piece of technology, so they must focus on the tools and services that deliver an improved experience.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
April 17, 2023
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A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
Dividends Per Member Are On The Rise. So Are Member Relationships.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial ...
No More Silos: Manage Data In One System To Increase Efficiencies And Improve Member Service
Removing multiple legacy systems and putting all your data into a single, secure repository can help you improve enterprise productivity and effectiveness, streamline operations, and ...
Going Beyond Surveys For a Broader View of the Member Experience
Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
How First Alliance Credit Union Solves Its Staffing Crunch While Driving Loan Growth
ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
Create A Memorable Member Experience By Thinking ‘Connected Ecosystem’
Features and functions are important, but an impressive experience delivers a connected ecosystem of capabilities across all channels.
TruWest Asked, Staff Answered
An employee program at the Arizona cooperative solicits ideas for saving money and improving member services.
Are You Providing A Great Member Experience Across Multiple Touchpoints?
When you consistently deliver an exceptional member experience in multiple channels — the branch, contact center, and online, for example — you attract and retain ...
5 Tech Tools Your Members Will Love (Plus Real-Life Examples From Credit Unions)
Credit unions can’t adopt every new piece of technology, so they must focus on the tools and services that deliver an improved experience.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
Making The Most Of Member Experience