3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
How The Summit FCU’s Virtual Branch Marries High Tech And High Touch
April 10, 2023
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After launching during the pandemic, when brick-and-mortar access was limited, a virtual branch has helped the New York-based cooperative engage members living further afield.
A Different Kind Of ‘Mobile’ Banking
April 10, 2023
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Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
April 3, 2023
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How can credit unions protect the planet and encourage members to do the same?
Provide The Best Member Experience With Omnichannel
March 20, 2023
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Now more than ever, credit unions must be ready to serve new and existing members across a variety of channels.
What Your Credit Union Needs To Know About Business Intelligence And How It Will Impact Member Experiences
March 6, 2023
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Identifying patterns and trends is key to translating information into improved operational efficiencies and more engaging member services.
From Tracking To Forecasting: 3 Steps To Member Data Analytics Maturity
March 6, 2023
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Tips to demystify data analytics and set credit union leaders on a course for stronger member insights.
Data And Analytics: Unlocking Insights To Stay Competitive
March 6, 2023
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Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
What’s In A Name: Chief Research And Digital Experience Officer
March 6, 2023
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Ami Iceman Haueter takes on a new C-level role and a merged division to drive digital innovation at MSUFCU.
Branch Reporting Brings Value Across The Enterprise
March 6, 2023
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Automated dashboards and scorecards uncover actionable insights decision-makers can use in real-time.
2023 Innovation Series: Innovations In Member Experience
March 2, 2023
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Watch the Innovations in Member Experience webinar today and watch the four hand-picked finalists share their awesome innovations with you.
How The Summit FCU’s Virtual Branch Marries High Tech And High Touch
After launching during the pandemic, when brick-and-mortar access was limited, a virtual branch has helped the New York-based cooperative engage members living further afield.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
How can credit unions protect the planet and encourage members to do the same?
Provide The Best Member Experience With Omnichannel
Now more than ever, credit unions must be ready to serve new and existing members across a variety of channels.
What Your Credit Union Needs To Know About Business Intelligence And How It Will Impact Member Experiences
Identifying patterns and trends is key to translating information into improved operational efficiencies and more engaging member services.
From Tracking To Forecasting: 3 Steps To Member Data Analytics Maturity
Tips to demystify data analytics and set credit union leaders on a course for stronger member insights.
Data And Analytics: Unlocking Insights To Stay Competitive
Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
What’s In A Name: Chief Research And Digital Experience Officer
Ami Iceman Haueter takes on a new C-level role and a merged division to drive digital innovation at MSUFCU.
Branch Reporting Brings Value Across The Enterprise
Automated dashboards and scorecards uncover actionable insights decision-makers can use in real-time.
2023 Innovation Series: Innovations In Member Experience
Watch the Innovations in Member Experience webinar today and watch the four hand-picked finalists share their awesome innovations with you.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?