3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Prioritize Member-Centric, Revenue-Generating Digital Transformation
August 21, 2023
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Now more than ever, credit unions must prioritize digital innovation and delivery if they intend to remain a competitive community financial institution.
Alliant Credit Union: how delivering member-first products supercharged deposit growth
August 17, 2023
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Watch this webinar to see how Alliant Credit Union approaches digital deposit onboarding with the member experience in mind and the value of leveraging omnichannel deposit technology across an institution.
Provide The Best Member Experience In-Branch And Online
August 14, 2023
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Through the force multiplier effect, credit unions can increase the effectiveness of individual branches as well as branch networks.
Humanizing The Digital Member Experience
August 3, 2023
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Watch this webinar to learn how Listerhill Credit Union maintained great member experiences across all interactions, including digital service and even automated self-service options.
Inside MSUFCU’s Approach To Innovation
July 13, 2023
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From new brands to emerging fintech opportunities, CEO April Clobes outlines how and why the credit union is constantly pursuing new ventures.
AI And The Human Touch: Maximizing Benefits For Credit Unions
July 10, 2023
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New technology creates a path for credit unions to deepen their ties to the community and foster stronger relationships
Spero Financial Embraces The Softer Side Of Technology
July 10, 2023
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The South Carolina credit union’s ITM rollout marries financial technology innovation with member service experience.
Digital Innovation Opens New Opportunities To Drive Growth And Engagement
July 3, 2023
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Member expectations are evolving alongside technology, and it’s more important than ever for credit unions to prioritize engaging, profitable member relationships.
Dividends Per Member Are On The Rise. So Are Member Relationships.
June 26, 2023
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First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
No More Silos: Manage Data In One System To Increase Efficiencies And Improve Member Service
June 26, 2023
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Removing multiple legacy systems and putting all your data into a single, secure repository can help you improve enterprise productivity and effectiveness, streamline operations, and enhance member service.
Prioritize Member-Centric, Revenue-Generating Digital Transformation
Now more than ever, credit unions must prioritize digital innovation and delivery if they intend to remain a competitive community financial institution.
Alliant Credit Union: how delivering member-first products supercharged deposit growth
Watch this webinar to see how Alliant Credit Union approaches digital deposit onboarding with the member experience in mind and the value of leveraging omnichannel ...
Provide The Best Member Experience In-Branch And Online
Through the force multiplier effect, credit unions can increase the effectiveness of individual branches as well as branch networks.
Humanizing The Digital Member Experience
Watch this webinar to learn how Listerhill Credit Union maintained great member experiences across all interactions, including digital service and even automated self-service options.
Inside MSUFCU’s Approach To Innovation
From new brands to emerging fintech opportunities, CEO April Clobes outlines how and why the credit union is constantly pursuing new ventures.
AI And The Human Touch: Maximizing Benefits For Credit Unions
New technology creates a path for credit unions to deepen their ties to the community and foster stronger relationships
Spero Financial Embraces The Softer Side Of Technology
The South Carolina credit union’s ITM rollout marries financial technology innovation with member service experience.
Digital Innovation Opens New Opportunities To Drive Growth And Engagement
Member expectations are evolving alongside technology, and it’s more important than ever for credit unions to prioritize engaging, profitable member relationships.
Dividends Per Member Are On The Rise. So Are Member Relationships.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial ...
No More Silos: Manage Data In One System To Increase Efficiencies And Improve Member Service
Removing multiple legacy systems and putting all your data into a single, secure repository can help you improve enterprise productivity and effectiveness, streamline operations, and ...
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?