3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
How The Pandemic Changed Call Center Management
September 12, 2022
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From out-of-state recruitment to hiring bonuses and flexible scheduling, what was once seen as the bottom of the totem pole is now viewed as a prime position for many credit unions.
The Keys To Delivering An Excellent Member Experience
September 6, 2022
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Many credit unions struggle to deliver the online experience members want. It’s time to use technology in new ways.
For Patelco, Growth Is The Icing On The Cupcake
September 5, 2022
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A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
Fight Fraud With Connected Experiences
August 29, 2022
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Credit unions must invest in data to intelligently protect and serve members.
Prioritizing Member Service In P2P Transfers
August 8, 2022
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It’s time for credit unions to take the best of Zelle and Venmo and put their own spin on those platforms.
When Banks Left The Community, Honor Credit Union Stepped In
August 8, 2022
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After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking deserts.
Remaining Competitive Through Digital Lending
August 1, 2022
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Credit union lending is expected to continue to grow for at least the remainder of this year, but institutions need a digital-first solution if they hope to compete.
Paying Loans Shouldn’t Be Difficult
July 25, 2022
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Paying loans shouldn’t be difficult. The easier it is to pay your loans, the more likely you will have on-time payments and payers that want to do more banking with you.
Impact Strategies From July 2022
July 25, 2022
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A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Banking By Appointment: Leveraging New Technologies To Better Serve Members
July 11, 2022
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A growing number of credit unions are using appointment scheduling to manage staff more effectively and better meet consumers’ needs.
How The Pandemic Changed Call Center Management
From out-of-state recruitment to hiring bonuses and flexible scheduling, what was once seen as the bottom of the totem pole is now viewed as a ...
The Keys To Delivering An Excellent Member Experience
Many credit unions struggle to deliver the online experience members want. It’s time to use technology in new ways.
For Patelco, Growth Is The Icing On The Cupcake
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving ...
Fight Fraud With Connected Experiences
Credit unions must invest in data to intelligently protect and serve members.
Prioritizing Member Service In P2P Transfers
It’s time for credit unions to take the best of Zelle and Venmo and put their own spin on those platforms.
When Banks Left The Community, Honor Credit Union Stepped In
After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
Remaining Competitive Through Digital Lending
Credit union lending is expected to continue to grow for at least the remainder of this year, but institutions need a digital-first solution if they ...
Paying Loans Shouldn’t Be Difficult
Paying loans shouldn’t be difficult. The easier it is to pay your loans, the more likely you will have on-time payments and payers that want ...
Impact Strategies From July 2022
A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Banking By Appointment: Leveraging New Technologies To Better Serve Members
A growing number of credit unions are using appointment scheduling to manage staff more effectively and better meet consumers’ needs.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.