3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Want A Better Online Experience? Add A Human Touch.
November 1, 2022
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Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Are You Providing The Experience Your Members Expect?
November 1, 2022
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Potential is at an all-time high for exceeding member expectations and delivering quality service.
Give The Gift Of Membership This Holiday Season
October 31, 2022
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Tinker FCU’s holiday promotion has become an annual tradition to boost membership growth.
6 Roles That Make The Most Of Member Experience
October 31, 2022
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Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
Don’t Let Poor User Journeys Be Your Downfall
October 31, 2022
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Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.
California Cooperatives Both Get A Win From Shared-Branch Arrangement
October 31, 2022
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A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
It’s Time To Join The Robot Revolution
October 31, 2022
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AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
A ‘Modern Payment Solution’ Doesn’t Only Mean Digital
October 5, 2022
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User experience is critical in the fight for institutional loyalty, and digital, although significant, is just one piece of the full puzzle
How To Expand Fraud-Fighting Capabilities With Linked Analysis
October 4, 2022
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Advanced fraud detection gives financial institutions more power to fight fraud or even stop it before it starts.
School Branches Earn High Grades For This Ohio Cooperative
September 26, 2022
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Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Want A Better Online Experience? Add A Human Touch.
Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Are You Providing The Experience Your Members Expect?
Potential is at an all-time high for exceeding member expectations and delivering quality service.
Give The Gift Of Membership This Holiday Season
Tinker FCU's holiday promotion has become an annual tradition to boost membership growth.
6 Roles That Make The Most Of Member Experience
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
Don’t Let Poor User Journeys Be Your Downfall
Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.
California Cooperatives Both Get A Win From Shared-Branch Arrangement
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
It’s Time To Join The Robot Revolution
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
A ‘Modern Payment Solution’ Doesn’t Only Mean Digital
User experience is critical in the fight for institutional loyalty, and digital, although significant, is just one piece of the full puzzle
How To Expand Fraud-Fighting Capabilities With Linked Analysis
Advanced fraud detection gives financial institutions more power to fight fraud or even stop it before it starts.
School Branches Earn High Grades For This Ohio Cooperative
Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.