3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s the ROI on a Member Experience program? Focusing on the member experience feels like the right thing to do, but executives are always seeking data to quantify the relationship between loyalty and bottom line results.
In the age of digital, a “people-helping-people philosophy” is needed more than ever.
Positive member experiences across all channels facilitate high-value service, promote product adoption, and support communications that can be broadly delivered in a consistently engaging and personalized manner.
Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for credit unions to align themselves with unlikely partners, and some arrangements provide non-interest income streams. Co-location strategies in which credit unions share space with another business often completely unrelated to
Integrate the cloud, data automation, AI, and self-service innovations to offer top-line member experience to credit unions and their members.
Digital onboarding starts with understanding the evolving needs of your members. Members want a unified experience that proactively anticipates their needs and simplifies the onboarding process across digital, call center, and branch channels.
This webinar highlights two ways credit unions are using self-service and knowledge management to help employees work smarter, do more with less, and thrive in 2022.
Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
Credit unions should focus on product, experience, and innovation while leveraging their established brands and market presence.
An avatar named Val, trained to interact like a live human, handles thousands of queries every month and improves the member experience at the Wisconsin cooperative.

As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.

How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.

Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.