3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
As they prepare for new developments, credit unions are keeping branches open for longer hours and leaning on hybrid work-from-home models to keep the back office going.
Multiple apps can help build a singular experience for digitally demanding credit union members.
Scaling up is the easy part. MeridianLink’s Entry platform leads the way in scaling down the volume needed to deploy best-of-breed account opening and lending.
Baron Conway (SVP, head of digital and product management at Nuvision Federal Credit Union, $2.7B) and Courtney Rowan, vp, digital experience at Citadel Credit Union, $4.4B) discuss how they have taken on digital transformation and looked at ways to reduce friction and enhance the member experience.
Learn how to staff and optimize your contact center for digital transformation.
By incorporating insights like feature adoptions, user behavior, fraud data, and more, credit unions can better prepare for the future.
Opti-channel: a new approach to using analytics to meet digital expectations one member at a time.
Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
Jonathan Dubuc focuses on “getting the right things done right” at Gulf Winds Credit Union.

As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.

How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.

Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.