3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Conversations Transform Members’ Finances At Teachers Credit Union
May 24, 2021
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Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance to front-line employees on how to build deeper connections during member interactions. Teachers Credit Union ($4.2B, South Bend, IN) ties the health and wellbeing of its members to its mission,
Providing A Seamless Member Experience Through Digital Innovation
May 19, 2021
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Kal Majmundar, SVP and CTO of Patelco Credit Union and Raj Bandaru, EVP, Member & Support Services, Gesa Credit Union, discuss how they approach digital innovation and what they believe is essential for sustainability and accelerated growth.
How Credit Unions Can Help SMBs Optimize Their Business With Omnichannel And Integrated Payments
May 17, 2021
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Credit unions can offer what businesses need without the extensive resources that go into internally developing and offering merchant services.
What Has The Pandemic Taught Credit Unions About Branching?
May 17, 2021
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Senior branch managers from five credit unions share how COVID-19 challenges yielded opportunities to deepen member connections and broaden staff skills through cross-training.
What’s In A Name: Member Experience Researcher
May 3, 2021
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User experience research helps specialists define and refine the BECU member experience.
Bring In The Staff, Or Leave Them At Home? A View From 7 Credit Unions.
April 19, 2021
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Leaders from cooperatives rural and urban talk about how they are handling staffing strategy during the pandemic.
Take Command Of Your Online Brand
April 8, 2021
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First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
4 Tips To Boost Branch Search Rankings
April 8, 2021
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Make your credit union’s branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when searching online for financial services.
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
April 5, 2021
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The pandemic has changed the way Americans use cards. That behavior might never be the same.
A Year Later: What’s Here To Stay And What’s Next In Payments
April 5, 2021
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Now’s the time to make sure all payments channels work together as a “new normal” emerges.
Conversations Transform Members’ Finances At Teachers Credit Union
Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance ...
Providing A Seamless Member Experience Through Digital Innovation
Kal Majmundar, SVP and CTO of Patelco Credit Union and Raj Bandaru, EVP, Member & Support Services, Gesa Credit Union, discuss how they approach digital ...
How Credit Unions Can Help SMBs Optimize Their Business With Omnichannel And Integrated Payments
Credit unions can offer what businesses need without the extensive resources that go into internally developing and offering merchant services.
What Has The Pandemic Taught Credit Unions About Branching?
Senior branch managers from five credit unions share how COVID-19 challenges yielded opportunities to deepen member connections and broaden staff skills through cross-training.
What’s In A Name: Member Experience Researcher
User experience research helps specialists define and refine the BECU member experience.
Bring In The Staff, Or Leave Them At Home? A View From 7 Credit Unions.
Leaders from cooperatives rural and urban talk about how they are handling staffing strategy during the pandemic.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
4 Tips To Boost Branch Search Rankings
Make your credit union's branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when ...
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
The pandemic has changed the way Americans use cards. That behavior might never be the same.
A Year Later: What’s Here To Stay And What’s Next In Payments
Now’s the time to make sure all payments channels work together as a “new normal” emerges.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.