3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Winning With Member Experience: Are You Leaving Your Members Out In The Cold?
February 10, 2021
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In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
Diversity Begins With Inclusion At American 1
February 8, 2021
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The mid-Michigan credit union is refining hiring practices and tapping employees to help build a workplace where people feel included and heard.
4 Reasons Credit Unions Must Make The Move To Digital Lending
February 1, 2021
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Drive loan growth and other critical engagement activities with technology that captures and enhances the complete member journey.
What’s In A Name: Vice President Of Market Intelligence, Product Design, And Growth
January 25, 2021
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Chad Knott helps Credit Union ONE keep up with the market by tracking trends and promoting innovation across the enterprise.
Why Financial Wellbeing Is Critical To Member Success
January 13, 2021
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In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.
Teamwork Drives Improvements At MSUFCU
January 4, 2021
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A handful of employees have worked across the Michigan cooperative to identify nearly 250 ways to improve efficiencies, member service, the employee experience, and more.
Elevate Your Business Insights And Your Card Business
December 14, 2020
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Be an Expert! With the right analytics tools, you can lead the growth of your debit and credit card business.
Future Proofing: How to Attract Next Generation Members in the Digital Age
December 9, 2020
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Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group to learn how credit unions are remaining competitive while growing digitally.
Service When, And Where, It Suits The Member
November 23, 2020
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DuPage Credit Union has offered online appointment scheduling for nearly 18 months, but the arrival of the novel coronavirus earlier this spring pushed the cooperative to rethink the necessity of face-to-face engagements.
Winning With Member Experience: Are You Leaving Your Members Out In The Cold?
In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
Diversity Begins With Inclusion At American 1
The mid-Michigan credit union is refining hiring practices and tapping employees to help build a workplace where people feel included and heard.
4 Reasons Credit Unions Must Make The Move To Digital Lending
Drive loan growth and other critical engagement activities with technology that captures and enhances the complete member journey.
What’s In A Name: Vice President Of Market Intelligence, Product Design, And Growth
Chad Knott helps Credit Union ONE keep up with the market by tracking trends and promoting innovation across the enterprise.
Why Financial Wellbeing Is Critical To Member Success
In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.
Teamwork Drives Improvements At MSUFCU
A handful of employees have worked across the Michigan cooperative to identify nearly 250 ways to improve efficiencies, member service, the employee experience, and more.
Elevate Your Business Insights And Your Card Business
Be an Expert! With the right analytics tools, you can lead the growth of your debit and credit card business.
Future Proofing: How to Attract Next Generation Members in the Digital Age
Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group ...
Service When, And Where, It Suits The Member
DuPage Credit Union has offered online appointment scheduling for nearly 18 months, but the arrival of the novel coronavirus earlier this spring pushed the cooperative ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?