Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Teachers Shares Stories From A COVID-19 Hotspot
June 8, 2020
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Masks in hand, one of New York’s largest credit unions is now in a phased reopening process.
How Financial Center First Ramped Up Their Payments Platform
June 1, 2020
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Lower wait times and more self-service options result in higher member satisfaction.
CommonWealth One Makes The Most Of Staying At Home
May 26, 2020
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Employees and employer benefit from homegrown e-learning initiative.
Video Banking Comes Of Age In The Time Of COVID-19
May 25, 2020
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Service options that offer a personal touch at a safe distance are gaining in popularity among members and those who serve them.
Culture Managers And Heart Taps Mark Lobby Reopening At Blue FCU
May 18, 2020
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The Wyoming-Colorado credit union is striving to maintain safety and culture as it works to restore operations.
How The Pandemic Is Reshaping The Future Of Member Service At Tucson FCU
May 12, 2020
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After notching successes in appointment-only lobbies and automated services, the Arizona cooperative is rethinking hours, services availability, communications, and more.
Canvas Credit Union Says “No B.S.” Here
May 11, 2020
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The Colorado credit union has pushed out an edgy campaign that puts a playful touch on the help it’s offering in serious times.
Leaders Goes First In West Tennessee Reopening
May 7, 2020
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With precautions in place, the Jackson cooperative opened its lobby doors again on April 27.
What’s In A Name: UX Research And Design
May 4, 2020
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A special team at BECU delves into digital to tackle user experience at the big cooperative.
4 CXOs Talk About What Today’s Member Experience Looks Like
May 4, 2020
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The COVID-19 pandemic has presented new challenges and opportunities as well as changed some priorities.
Teachers Shares Stories From A COVID-19 Hotspot
Masks in hand, one of New York’s largest credit unions is now in a phased reopening process.
How Financial Center First Ramped Up Their Payments Platform
Lower wait times and more self-service options result in higher member satisfaction.
CommonWealth One Makes The Most Of Staying At Home
Employees and employer benefit from homegrown e-learning initiative.
Video Banking Comes Of Age In The Time Of COVID-19
Service options that offer a personal touch at a safe distance are gaining in popularity among members and those who serve them.
Culture Managers And Heart Taps Mark Lobby Reopening At Blue FCU
The Wyoming-Colorado credit union is striving to maintain safety and culture as it works to restore operations.
How The Pandemic Is Reshaping The Future Of Member Service At Tucson FCU
After notching successes in appointment-only lobbies and automated services, the Arizona cooperative is rethinking hours, services availability, communications, and more.
Canvas Credit Union Says “No B.S.” Here
The Colorado credit union has pushed out an edgy campaign that puts a playful touch on the help it’s offering in serious times.
Leaders Goes First In West Tennessee Reopening
With precautions in place, the Jackson cooperative opened its lobby doors again on April 27.
What’s In A Name: UX Research And Design
A special team at BECU delves into digital to tackle user experience at the big cooperative.
4 CXOs Talk About What Today’s Member Experience Looks Like
The COVID-19 pandemic has presented new challenges and opportunities as well as changed some priorities.
Browse Topics
3 Popular Case Studies From 2024: Where Are They Now?
Savana Morie
CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.
5 Lessons About Ground-Level Intelligence From A Rooftop Farm
Alix Patterson
A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.
At Kirtland Credit Union, Project Management Isn’t Just A Task. It’s An Ethos.
Aaron Passman
Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.