3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s In A Name: AVP Of Optimization
October 19, 2020
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Wes Girling adds user design expertise and project coordination to product development and process improvement at State Employees Credit Union of Maryland.
A Digital Transformation Journey: Success Is In The Details
October 19, 2020
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Unitus Community Credit Union partners with Vertifi Software to resolve mobile deposit pain points and more.
New Branch Strategies For A New 2020
October 19, 2020
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Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
6 Months Going On 6 Years: The New Normal At TwinStar
October 12, 2020
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The Washington cooperative is making short-term changes with an eye toward long-term consequences when it comes to remote work.
Why Credit Unions Should Lead With Purpose
October 6, 2020
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Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.
Langley Offers ‘Leigh’ Way To Boost Member Service
October 5, 2020
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Easily deployed chatbot learns as it goes, saved several thousand phone calls in its first weeks.
CU Guide: Keeping Members At The Center Of Your Digital Transformation
October 5, 2020
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People-focused innovation will empower credit unions to grow virtual channel use post-pandemic.
How Digital Offerings Can Help Ease Member Stress
October 5, 2020
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Contactless and card-not-present payments soar as pandemic continues. Credit unions need to provide those options.
Viral Catastrophe. Digital Response.
October 5, 2020
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A new normal in the age of COVID is taking shape. Now, five credit union leaders share what the pandemic has taught them and what they’re doing with that knowledge.
Pandemic Or Not, Here Comes The New HQ
September 15, 2020
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How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
What’s In A Name: AVP Of Optimization
Wes Girling adds user design expertise and project coordination to product development and process improvement at State Employees Credit Union of Maryland.
A Digital Transformation Journey: Success Is In The Details
Unitus Community Credit Union partners with Vertifi Software to resolve mobile deposit pain points and more.
New Branch Strategies For A New 2020
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align ...
6 Months Going On 6 Years: The New Normal At TwinStar
The Washington cooperative is making short-term changes with an eye toward long-term consequences when it comes to remote work.
Why Credit Unions Should Lead With Purpose
Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
Langley Offers ‘Leigh’ Way To Boost Member Service
Easily deployed chatbot learns as it goes, saved several thousand phone calls in its first weeks.
CU Guide: Keeping Members At The Center Of Your Digital Transformation
People-focused innovation will empower credit unions to grow virtual channel use post-pandemic.
How Digital Offerings Can Help Ease Member Stress
Contactless and card-not-present payments soar as pandemic continues. Credit unions need to provide those options.
Viral Catastrophe. Digital Response.
A new normal in the age of COVID is taking shape. Now, five credit union leaders share what the pandemic has taught them and what ...
Pandemic Or Not, Here Comes The New HQ
How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?