3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s In A Name: AVP Of Optimization
October 19, 2020
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Wes Girling adds user design expertise and project coordination to product development and process improvement at State Employees Credit Union of Maryland.
A Digital Transformation Journey: Success Is In The Details
October 19, 2020
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Unitus Community Credit Union partners with Vertifi Software to resolve mobile deposit pain points and more.
New Branch Strategies For A New 2020
October 19, 2020
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Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
6 Months Going On 6 Years: The New Normal At TwinStar
October 12, 2020
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The Washington cooperative is making short-term changes with an eye toward long-term consequences when it comes to remote work.
Why Credit Unions Should Lead With Purpose
October 6, 2020
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Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.
Langley Offers ‘Leigh’ Way To Boost Member Service
October 5, 2020
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Easily deployed chatbot learns as it goes, saved several thousand phone calls in its first weeks.
CU Guide: Keeping Members At The Center Of Your Digital Transformation
October 5, 2020
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People-focused innovation will empower credit unions to grow virtual channel use post-pandemic.
How Digital Offerings Can Help Ease Member Stress
October 5, 2020
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Contactless and card-not-present payments soar as pandemic continues. Credit unions need to provide those options.
Viral Catastrophe. Digital Response.
October 5, 2020
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A new normal in the age of COVID is taking shape. Now, five credit union leaders share what the pandemic has taught them and what they’re doing with that knowledge.
Pandemic Or Not, Here Comes The New HQ
September 15, 2020
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How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
What’s In A Name: AVP Of Optimization
Wes Girling adds user design expertise and project coordination to product development and process improvement at State Employees Credit Union of Maryland.
A Digital Transformation Journey: Success Is In The Details
Unitus Community Credit Union partners with Vertifi Software to resolve mobile deposit pain points and more.
New Branch Strategies For A New 2020
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align ...
6 Months Going On 6 Years: The New Normal At TwinStar
The Washington cooperative is making short-term changes with an eye toward long-term consequences when it comes to remote work.
Why Credit Unions Should Lead With Purpose
Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
Langley Offers ‘Leigh’ Way To Boost Member Service
Easily deployed chatbot learns as it goes, saved several thousand phone calls in its first weeks.
CU Guide: Keeping Members At The Center Of Your Digital Transformation
People-focused innovation will empower credit unions to grow virtual channel use post-pandemic.
How Digital Offerings Can Help Ease Member Stress
Contactless and card-not-present payments soar as pandemic continues. Credit unions need to provide those options.
Viral Catastrophe. Digital Response.
A new normal in the age of COVID is taking shape. Now, five credit union leaders share what the pandemic has taught them and what ...
Pandemic Or Not, Here Comes The New HQ
How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.