3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s In A Name: Digital Services Architect
March 3, 2020
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Jerry Reese helps design and direct the evolving member experience at Honda FCU.
A Mobile App That Shines With 5 Stars
March 2, 2020
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Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.
Member Experience Drives Digital Dealings At Bay Federal
March 2, 2020
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The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Best Of February 2020
March 2, 2020
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Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Put A Positive Spin On Negative Online Reviews
February 27, 2020
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Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
2020 Innovation Series: Innovations In Member Experience
February 24, 2020
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These four innovators are pushing the envelope toward new levels of technological functionality in credit union land.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
4Q19 Data, Swing Space Lessons, Organizational Compliance
February 18, 2020
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Five can’t-miss data points this week on CreditUnions.com.
3 Years In Swing: Lessons From Life In A Temporary Office
February 17, 2020
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Greater Texas FCU is opening a new headquarters in early 2021. Until then, executives are operating out of a swing space two miles from home.
Seth Schaefer On Leadership
February 17, 2020
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The Rivermark Community president and CEO began his career as webmaster and says the front-facing member experience is a priority now equal to back-end bookkeeping.
What’s In A Name: Digital Services Architect
Jerry Reese helps design and direct the evolving member experience at Honda FCU.
A Mobile App That Shines With 5 Stars
Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.
Member Experience Drives Digital Dealings At Bay Federal
The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Best Of February 2020
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Put A Positive Spin On Negative Online Reviews
Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
2020 Innovation Series: Innovations In Member Experience
These four innovators are pushing the envelope toward new levels of technological functionality in credit union land.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
4Q19 Data, Swing Space Lessons, Organizational Compliance
Five can't-miss data points this week on CreditUnions.com.
3 Years In Swing: Lessons From Life In A Temporary Office
Greater Texas FCU is opening a new headquarters in early 2021. Until then, executives are operating out of a swing space two miles from home.
Seth Schaefer On Leadership
The Rivermark Community president and CEO began his career as webmaster and says the front-facing member experience is a priority now equal to back-end bookkeeping.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.