3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
4 Emails Pave The Path To Marketing Success
July 11, 2016
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How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
How Interra Credit Union Boosted Online Apps By 50% In One Year
July 8, 2016
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A new mobile loan application platform has extended and unified the Indiana credit union’s online presence.
Mind, Body, And Wallet
June 29, 2016
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Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Elections, Awareness, And Innovation
June 27, 2016
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Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
7 Metrics To Track HR Success
June 13, 2016
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What metrics should human resource professionals use to measure employee and credit union performance?
EMV Shift Saves Bucks, Battles Speed Woes
June 9, 2016
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PSCU reports “a couple hundred thousand dollars” in saved chargebacks already as the big card brands prepare solutions to perceptions of chip card speed trap.
When It Comes To Millennial Hiring, Who Is Interviewing Whom?
May 30, 2016
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To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.
New FFIEC Mobile Guidance Lists Risk-Based Shoulds
May 19, 2016
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Examiners expected to follow new mobile rules from joint regulator council.
Eric Givens On Leadership
May 3, 2016
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Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Bring Your Message to the Airwaves
April 29, 2016
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United FCU ($901M, St. Joseph, MI) is successfully reaching out to thousands of members and potential members by working with a local talk show radio host.
4 Emails Pave The Path To Marketing Success
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
How Interra Credit Union Boosted Online Apps By 50% In One Year
A new mobile loan application platform has extended and unified the Indiana credit union’s online presence.
Mind, Body, And Wallet
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Elections, Awareness, And Innovation
Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
7 Metrics To Track HR Success
What metrics should human resource professionals use to measure employee and credit union performance?
EMV Shift Saves Bucks, Battles Speed Woes
PSCU reports “a couple hundred thousand dollars” in saved chargebacks already as the big card brands prepare solutions to perceptions of chip card speed trap.
When It Comes To Millennial Hiring, Who Is Interviewing Whom?
To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.
New FFIEC Mobile Guidance Lists Risk-Based Shoulds
Examiners expected to follow new mobile rules from joint regulator council.
Eric Givens On Leadership
Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Bring Your Message to the Airwaves
United FCU ($901M, St. Joseph, MI) is successfully reaching out to thousands of members and potential members by working with a local talk show radio ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.