3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
A Blueprint For Call Center Performance Excellence
April 25, 2016
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Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
Strategic Planning to Make a Credit Union Stand Out
April 22, 2016
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Local Government FCU makes standing out a core part of their strategic plan.
Collaboration Brings User Feedback to the Forefront
April 22, 2016
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Better Branches, LLC is a CUSO formed out of SAFE Credit Union’s need for a more consistent service and cross-selling approach across their branch network. As with other collaborative CUSOs, Better Branches benefits from the strengths of its owners.
Doubling One Credit Union’s Footprint
April 22, 2016
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Believing that members measure convenience with points of access, Texans Credit Union launches an aggressive branching strategy.
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
April 21, 2016
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After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to the online channel for transactions.
The Patelco HSA Story: Onward and Upward
April 21, 2016
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Patelco’s HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.
How will Jim Blaine Create Value in NC in 2007?
April 21, 2016
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Learn about Jim Blaine’s focus on members’ financial needs.
Branches in Retail Stores Propel Membership, Asset Growth
April 19, 2016
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BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
Message To The Masses
April 19, 2016
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Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Leaders Credit Union Takes The Lead In Digital Innovation
April 11, 2016
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Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
A Blueprint For Call Center Performance Excellence
Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
Strategic Planning to Make a Credit Union Stand Out
Local Government FCU makes standing out a core part of their strategic plan.
Collaboration Brings User Feedback to the Forefront
Better Branches, LLC is a CUSO formed out of SAFE Credit Union’s need for a more consistent service and cross-selling approach across their branch network. ...
Doubling One Credit Union’s Footprint
Believing that members measure convenience with points of access, Texans Credit Union launches an aggressive branching strategy.
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to ...
The Patelco HSA Story: Onward and Upward
Patelco's HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.
How will Jim Blaine Create Value in NC in 2007?
Learn about Jim Blaine's focus on members' financial needs.
Branches in Retail Stores Propel Membership, Asset Growth
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail ...
Message To The Masses
Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Leaders Credit Union Takes The Lead In Digital Innovation
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.