7 Ratios Every Employee Should Know About Credit Union Lending
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
ROA for credit unions hit 0.96%. This is the highest it has been since the third quarter of 2003.
Test your knowledge of third quarter industry trends with this quiz on earnings by Callahan & Associates.
It’s taken for granted that small credit unions are more reliant on fee income. But are they really?
Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in the system.
ROA increased 2 basis points for credit unions nationally, but where do the high and low performers fall?
The national average for each of these six mighty metrics is less than 10 percentage points, but even a change of a few basis points can make a big difference to a credit union.
The small Oregon-Washington credit union uses internal efficiencies and external outreach to hit new heights.
How do credit unions in the Buckeye State stack up against regional peers?
How do financial cooperatives in the Lone Star State stack up against other credit unions?

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.