Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
The credit union’s quarterly MSR-only events facilitate peer-to-peer learning, best-practice sharing, and network building.
Enterprise-wide awareness at Heartland Credit Union helps the Illinois cooperative stay in step with regulatory rule-following.
Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.
Citadel FCU has opened eight branches under a new concept that the Pennsylvania cooperative hopes will help it reach deeper into the communities it serves.
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
Despite numbering only 19, credit unions in Vermont turned out an impressive performance.
As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.