Polar Plunge With A Purpose
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
From liquidity challenges to slowdowns in lending, new regulations and more, credit unions embraced uncertainty this year.
As Callahan looks back on the year behind, inspiration emerges for the year ahead.
The Gulf-area credit union and its Hope Enterprise Coalition have helped a popular grocery not only stay in town but also expand operations.
The Bank-Fund Staff executive focuses on employee empowerment in her role as chief human resources officer.
BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
After more than four decades on the same system, Yolo FCU levels up to accommodate a massive field-of-membership expansion.
Golden 1’s CIO is guiding a staff that has largely gone physically remote but is still very much connected.
A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee cooperative.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.