Strategy

Your resource for the credit union industry’s best practices when working with boards and volunteers, regulators, strategy, member value, and CUSOs.

Top Strategy Articles

Extending the Reach

Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has been profitable since inception and has extended our reach to persons otherwise not served.

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A Time For CUSOs

NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.

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Navy Federal’s Wholly-Owned CUSO Focuses on Financial Planning

When Navy Federal decided to form a CUSO to offer investment and insurance services to members, it was a seismic indicator of the changing financial needs of members of the world’s largest credit union. Learn how they set program goals, what services they provide, and what they expect from the future.

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Graph Of The Week

Clear Connections Emerge Between CUSO Activity And Diversified Earnings

Here’s how CUSOs and sales to secondary markets affect non-interest income.
Features

Interview with Amy Sink: Meeting Challenges in Indiana

Amy Sink, CFO of Teachers CU in South Bend, IN, spoke with Credit Union Strategy & Performance editor Brooke Stoddard in early March on the ...
Features

An Innovative Approach to Measuring Member Satisfaction

The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
Features

P-Cards Bring New Expense Control Tool into the System

Credit unions are implementing purchase card, or p-card, programs to streamline payables, manage cash, and earn on their spending.
Features

Extending the Reach

Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has ...
Features

The Year Of Living Dangerously

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Credit Union Industry Commentary

A Time For CUSOs

NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
Features

Taking the High and Low Road to Boosting the Auto Portfolio

Never has the competition for auto loans been so fierce. Find out how one credit union is rethinking strategies to aggressively capture these loans.
Features

Navy Federal’s Wholly-Owned CUSO Focuses on Financial Planning

When Navy Federal decided to form a CUSO to offer investment and insurance services to members, it was a seismic indicator of the changing financial ...
Features

First Quarter 2008 Return Of The Member Scores

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up ...
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