AI Makes An Instant Impact At TruStone Financial
The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
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The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
After more than four decades on the same system, Yolo FCU levels up to accommodate a massive field-of-membership expansion.
From new brands to emerging fintech opportunities, CEO April Clobes outlines how and why the credit union is constantly pursuing new ventures.
In the age of digital, a “people-helping-people philosophy” is needed more than ever.
Positive member experiences across all channels facilitate high-value service, promote product adoption, and support communications that can be broadly delivered in a consistently engaging and personalized manner.
Integrate the cloud, data automation, AI, and self-service innovations to offer top-line member experience to credit unions and their members.
Credit unions should focus on product, experience, and innovation while leveraging their established brands and market presence.
Sustainable success requires continuous reinvention, adaptation, and a willingness to innovate.
An avatar named Val, trained to interact like a live human, handles thousands of queries every month and improves the member experience at the Wisconsin cooperative.
Making the most of business intelligence involves building bridges between departments byte by byte.
Making the most of business intelligence involves building bridges between departments byte by byte.
Every member interaction offers insight into preferences and habits. Using these data points, credit unions can not only better serve their members but also increase revenue, build loyalty, and grow their organization.
Learn why GreenState turned to AI to help them with key initiatives and the results they have been seeing.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.

The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.

The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.

Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.

The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.

Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.

When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.

Upcoming legislative changes position credit union student lending to meet soaring demand.