Values

What’s Your Sign?

Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.

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What Would Mr. Rogers Say?

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?

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Features

North Dakota Credit Unions Stand Out In The Field Of Ag Lending

Roughrider cooperatives build on a tradition of personal service and expert knowledge to sow the seeds of lending success.
Credit Union Industry Commentary

The 3 Teams Of Credit Union Land

A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
Industry Insights

5 Design Elements That Influence Member Behavior

Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
Credit Union Industry Commentary

How Do Credit Unions Counter Fake News?

Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
Features

A New Credit Union For A Membership’s Needs

LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Credit Union Industry Commentary

What’s Your Sign?

Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.
Credit Union Industry Commentary

Who Will Be Our Mr. Rogers?

The credit union movement needs to tell its small stories, the ones that bankers can't tell.
Credit Union Industry Commentary

What Would Mr. Rogers Say?

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own ...
Credit Union Industry Commentary

How Do Credit Unions Measure Success?

Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
Credit Union Industry Commentary

Credit Unions Matter. But Do Members Care?

If members don’t think their credit union is relevant, sooner or later, it won’t be.
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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