Using the Internet to Enhance Member Services
Pennsylvania State Employees launches Internet-based credit report service.
Pennsylvania State Employees launches Internet-based credit report service.
Whitefish Credit Union will soon have $600 million in assets and 22% of credit union assets in Montana, although it is confined to a small corner of the state. It is plain vanilla, taking deposits and making loans and little else. It relies on word of mouth. Its notable success owes to its above-market dividend rate, good loan rates and a reputation for reliability.
Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit union’s mission calls for. So it dropped indirect lending, and discovered that member-centric product innovations, such as an alternative mortgage product, not only made up for the financial loss but resulted in stronger member relationships.
The NCUA and the federal district court for Eastern Michigan have both erred in not making DFCU Financial live up to the credit union’s bylaws. Fundamental freedoms are at stake. DFCU members acquired three times more signatures for a special meeting than the bylaws required. But management refused to call a special meeting. NCUA and the court are allowing this democratic ownership right of the me
University FCU is the major student loan lender at the University of Texas because of the value of its product, not for its relationship with the financial aid office. Transparency will reveal its work of putting students first.
At BECU we file executive compensation on the IRS Form 990, which is available to the public. We believe we it’s the right thing to do, and we have not suffered any backlash from the public or members.
At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the right people, giving employees the right training, and keeping focus on our tradition of helping our members.
At Community First Credit Union, one brief phrase captures our commitment to our members: “We’ll find a way.” Our new outreach specifically targeting first-time home buyers reflects this mind set. The housing market in Wisconsin has not escaped the national home purchase slump, with homeowners unable to sell their homes and potential first-time home-buyers unable to get into the market.
Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during these troubling times.
Pennsylvania State Employees CU has one of the best credit card programs in the nation. With penetration at 40% and growth in balances last year at 23%, members are demonstrating they see the value in PSECU’s program above the programs of banks and other institutions.

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Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.