Values

Swipe Local And Save

A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.

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Rebrand And Make The Credit Union Relevant To The Members And Communities

The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
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Rebrand And Rename, But First Find Common Core Values

A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
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6 Insights From NACUSO’s 2014 Next Big Idea Winner

nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
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The Power Of Storytelling

Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.
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Swipe Local And Save

A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.
Features

Build A Successful Strategy On Cooperative Ideals

Cooperative businesses have a foothold in sectors ranging from commercial sales and marketing to social and public services.
Callahan Collections

How To Turn A Good Member Experience Into A Great One

In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
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A Complaint By Any Other Name Is Member Feedback

For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and ...
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How To Build A Staff Centered On Sales

Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
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A Strategy To Reward Members For Positive Behavior

By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
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