Ask An Analyst: How Is Gen Z Reshaping Payments?
In a rapidly evolving payments landscape, Gen Z prefers simpler, frictionless systems.
In a rapidly evolving payments landscape, Gen Z prefers simpler, frictionless systems.
This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
How can credit unions optimally position staff to wow members?
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, add a mass exodus of traditional lenders because of restricted access to capital, and you’ve got a volatile recipe for turmoil in the student loan marketplace.
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving their success?

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.