Market Share

By Callahan & Associates | Aug. 1, 2021

Data and insight from Callahan & Associates and industry suppliers.

By Michael Zelna | Oct. 19, 2020

Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.

By TRK Advisors | April 9, 2020

Join Tim Kolk, president of TRK Advisors, for this always well-received discussion about how credit unions can optimize their card portfolios and remain both competitive and prudent at this incredibly challenging time.


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By William Hunt | Jan. 6, 2020

A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.

By William Hunt | Oct. 21, 2019

Credit unions excel in open-ended mortgage lending but lose their share of this niche market as borrowers age.

By Samantha Cristobal | July 29, 2019

The movement’s continuing growth in membership is accompanied by growing engagement.

By Marc Rapport | April 29, 2019

Callahan’s annual Executive Outlook Survey gathers insight on what’s top of mind for credit union leaders across the country as they navigate changing local and national economic conditions.

By Aman Johal | Nov. 28, 2018

Takeaways from a survey on how 284 credit unions are interacting with the changing lending strategies arising from automated-decisioning practices.

By Aman Johal | Nov. 28, 2018

Takeaways from a survey on how 284 credit unions are interacting with the changing lending strategies arising from automated-decisioning practices.

By Rebecca Wessler | Sept. 3, 2018

Five can’t-miss data points this week on

By Samantha Cristobal | Aug. 28, 2018

As membership climbs higher, the variety and number of accounts members hold also rises.

By Rebecca Wessler | July 30, 2018

Five can’t-miss data points this week on

By Erik Payne | May 1, 2018

Veterans programs, financial wellness, and food donation are three ways the Kentucky credit union serves its local citizens.

By Marc Rapport | March 28, 2018

Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.

By Marc Rapport | March 19, 2018

Feedback from Callahan’s 2018 Executive Outlook Survey identifies industry challenges and opportunities for the months ahead.

By Samantha Cristobal | March 5, 2018

As the movement adds members, relationships and market share also increase.

By Marc Rapport | Dec. 4, 2017

How two credit unions found truth and happiness in their search for a new core processing partner.

By Ian Melhorn | Dec. 4, 2017

The robust data contained in Callahan’s annual Market Share Guide offers multiple ways to assess the value of core processors.

By Sam Taft | May 1, 2017

Credit unions captured 18.0% of the auto lending market in the fourth quarter. That's an increase over one year ago. Where is that growth coming from?

By Erik Payne | March 31, 2017

Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.

By Ian Melhorn | March 6, 2017

The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Liz Furman | Jan. 7, 2017

Credit unions have ramped up marketing efforts and are reaping the benefits.

By Michelle Parker | Dec. 19, 2016

A surge in deposits helps prepare the books for interest rate increases.

By Liz Furman | Dec. 12, 2016

Use these metrics to better understand what third quarter auto data means to a credit union’s loan portfolio.

By Michelle Parker | Nov. 15, 2016

The latest HMDA data is here. Check out trends in the mortgage industry, including state leaders.

By Liz Furman | Nov. 14, 2016

Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.

By Michelle Parker | Nov. 7, 2016

What does new Home Mortgage Disclosure Act data say about credit union performance?

By Victoria Taylor | Oct. 17, 2016

A closer look at Home Mortgage Disclosure Act (HMDA) data shows credit unions hold steady and bank market share declines.

By Callahan & Associates, Inc. | Oct. 12, 2016

Callahan & Associates and Gene Pelham discuss how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.

By Ted Goldwyn | Aug. 8, 2016

Rogue Credit Union beats the market and its peer averages with an ownership savings account.

By Callahan & Associates | May 24, 2016

Learn how credit unions performed in first quarter 2016 and find new opportunities in today's economic environment.

By Marc Rapport | April 30, 2016

Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.

By Callahan & Associates | Feb. 19, 2016

Learn how credit unions performed in fourth quarter 2015 and find new opportunities in today's economic environment.

By Callahan & Associates | Feb. 1, 2016

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Callahan & Associates, Inc. | Nov. 23, 2015

Learn how credit unions performed in third quarter 2015 and find new opportunities in today's economic environment.

By Stephanie Clark | Nov. 19, 2015

Auto lending is the power behind this quarter’s never-before-seen lending activity. Here's why.

By Janet Lee | Oct. 15, 2015

The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.

By Sam Taft | Sept. 30, 2015

Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending pie.

By | Aug. 25, 2015

Learn how credit unions performed in second quarter 2015 and find new opportunities in today's economic environment.

By Callahan & Associates, Inc. | May 15, 2015

Learn how credit unions performed in first quarter 2015 and find new opportunities in today's encouraging economic environment.

By Sam Taft | April 6, 2015

Homeownership rates, origination volume, market share, and more in this Graphic Of The Week.

By Callahan & Associates, Inc. | Feb. 23, 2015

Wright Patt Credit Union's annual Member Savings Race got the community excited about its brand.

By Callahan & Associates, Inc. | Feb. 23, 2015

Learn how credit unions performed in fourth quarter 2014 and find new opportunities in today's encouraging economic environment.

By Erik Payne | Feb. 18, 2015

The combination of balance sheet dynamics, membership preference, and marketplace performance has the credit union industry primed for growth in 2015.

By Andrew Bolton | Feb. 12, 2015

A New Jersey credit union uses two channels to boost new auto loans in fourth quarter 2014.

By Erik Payne | Dec. 10, 2014

What credit unions can take away from Pizza Hut’s latest rebranding initiative.

By Rebecca Wessler | Nov. 12, 2014

Third quarter performance demonstrates how commitment to members is helping credit unions deliver better value.

By Marc Rapport | Oct. 23, 2014

Warren FCU wanted to make its way into the hearts and minds of college-town Laramie, WY. A socially conscious campaign proved to be the way.

By Janet Lee | Aug. 21, 2014

Credit unions are posting impressive results in credit card numbers, balances, and market share.

By Rebecca Wessler | May 27, 2014

This week, offers inspiration on how to break free from the ties that bind.

By Janet Lee | May 12, 2014

Balances, market share, and transaction volume are all on the rise.

By Sharon Simpson | April 14, 2014

A Q&A with Maps Credit Union on how it evaluates its local bank and credit union competitors.

By Troy Land at FIS | Jan. 26, 2014

Credit unions concerned with a lack of engagement should look beyond the product to the institutional strategies supporting it.

By Timothy Kolk | Nov. 11, 2013

Five steps that separate the top performers and earners from the also-rans.

By Janet Lee | Oct. 11, 2013

Deposit market share has increased in 30 states over the past year.

By Andrew Bolton | Oct. 10, 2013

HMDA data shows credit unions are increasing their mortgage market share.

By Aaron Pugh | July 22, 2013

How GFA FCU overcame numerous challenges to take advantage of the right growth opportunity.

By Parth Kapoor | May 13, 2013

From credit cards to share accounts, business is booming at credit unions.

By Aaron Pugh | May 13, 2013

A Nebraska credit union deepens relationships by aligning institutional resources behind the efforts of a dedicated salesperson.

By Aaron Pugh | May 6, 2013

Lake Michigan Credit Union partners with other lenders and an HGTV star to take the top spot in regional market share.

By Callahan & Associates | April 2, 2013

Learn how one credit union grew from #5 to #1 in local deposit market share and increased loan & membership growth by pursuing loyalty.    

By Andrew Bolton | March 15, 2013

By Aaron Pugh | Jan. 28, 2013

Credit unions can build long-term loyalty by helping consumers with their first big financial commitment.

By Brooke C. Stoddard | Jan. 28, 2013

The Arizona-based credit union expands its back office and looks past HARP and refinances to achieve even greater success in 2013.

By Aaron Pugh | Jan. 24, 2013

Famous faces may endorse alternative financial products, but it doesn’t cover up the fact that consumers have better options.

By Callahan & Associates | Jan. 14, 2013

Use data to find the right vendor partner for your credit union’s unique needs.

By Andrew Bolton | Dec. 13, 2012

By Aaron Pugh | Nov. 5, 2012

Alternative branching strategies can help carve out a foothold in the community, but embracing space is key to ongoing development.

By Aaron Pugh | Oct. 15, 2012

Park Community demonstrates the value of strategically exiting a region, but only after leaving membership in good hands.

By Bailey Reutzel | Oct. 15, 2012

Spokane Teachers Credit Union’s onboarding program was such a success for indirect members, the credit union implemented it for all new members.

By Bailey Reutzel | Oct. 15, 2012

Credit unions still have an opportunity to capture dissenting consumers from large banks, even a year after Bank Transfer Day and the Occupy Movement.

By Aaron Pugh | Oct. 9, 2012

A Q&A on brick-and-mortar strategies with the CEO of OnPoint Community Credit Union.

By Members Private Sale | Oct. 1, 2012

Future growth in direct auto lending lies in leveraging remote channels and new technology.

By Lydia Cole | Oct. 1, 2012

Credit unions achieved higher market share, funded more loans, and helped more consumers finance homes in most states, counties, and metropolitan statistical areas.

By Aaron Pugh | Sept. 17, 2012

How three separate, well-performing Ohio credit unions identified an opportunity to grow collectively, while keeping their local identities intact.

Partner Perspective
4 Social Media Killers

By CUNA Mutual Group | Aug. 13, 2012

Don’t let the credit union’s next campaign get knocked out because of common mistakes.

By Andrew Bolton | July 2, 2012

Credit unions receive a boost from improvements in states’ economies, but they can also drive that growth.

By Andrew Bolton | May 21, 2012

Credit unions help more members buy cars as they increased outstanding auto loans and auto lending market share in the first quarter of 2012.

By Rebecca Wessler | April 10, 2012

There's no place like Spokane, WA when it comes to markets that are favorable toward credit unions.

By Aaron Pugh | March 8, 2012

New generations of concept autos cater to regulatory changes on fuel efficiency and evolving consumer preferences.

By Andrew Bolton | March 5, 2012

Outstanding auto loans at credit unions grew for the first time in the fourth quarter of 2011 since the third quarter of 2009.

By Dwight Johnston | Feb. 28, 2012

Credit unions grew profits and market share in last year’s low-rate environment.

By Lydia Cole | Feb. 27, 2012

Credit unions made at least 20% of the mortgage loans in 17 markets across the United States, including in New York, Michigan, and Alaska.

By Rebecca Wessler | Feb. 27, 2012

Credit unions added $6.4 billion in earnings to their bottom lines with another $1.9 billion contributed to the NCUA insurance reserve expenses.

By Rebecca McClay | Feb. 13, 2012

Tom Dorety, president and CEO of Suncoast Schools Credit Union, and Frank Pollack, president and CEO of Pentagon Federal Credit Union, reflect on 2011 accomplishments and 2012 goals.

By Aaron Pugh | Feb. 7, 2012

Some underserved consumers feel doomed to rent forever. But it doesn’t have to be that way.

By Lydia Cole | Feb. 6, 2012

The fourth quarter of 2011 was one of the strongest quarters for first mortgage originations for 6,445 FirstLook credit unions.

By Rebecca McClay | Jan. 30, 2012

The Alabama credit union was primed for a windfall of new members from the area's closing community banks.

By Aaron Pugh | Jan. 23, 2012

Hosting artistic events helps one credit union celebrate a community’s identity while solidifying its own.

By Rebecca McClay | Jan. 12, 2012

Jim Norris, CEO of Montgomery County Employees FCU, explains how the credit union is securing double-digit growth in its credit card portfolio.

By Aaron Pugh | Jan. 10, 2012

Here are six reasons reloadable cards are going mainstream.

By Callahan & Associates | Jan. 1, 2012

As credit unions set the course for the new year, they must decide whether to evolve the cooperative model or borrow strategic principles from their for-profit competitors.

By Rebecca McClay | Dec. 19, 2011

The New York-based credit union has an “aggressive” incentive program that Brenda Carhart, senior vice president of lending for Empower, says has paid off.

By Alix Patterson | Dec. 19, 2011

While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.

By Chip Filson | Nov. 21, 2011

The industry is poised to benefit from its growing momentum.

By Rebecca McClay | Oct. 31, 2011

Fort Worth Community Credit Union’s three-year-old program has helped boost its auto loans by 37% in the third quarter.

By Michael Emancipator | Oct. 24, 2011

Co-ops are hoping to deepen services to their communities as more states allow municipal deposits, including recently New Jersey and Washington.

By Rebecca McClay | Oct. 24, 2011

Co-ops like Affinity Plus Credit Union are already taking measures to prepare for a potential surge of new members on Bank Transfer Day.

By Alix Patterson | Oct. 24, 2011

Today’s Food Day is a good time to reflect on cooperatives’ responsibility to reach the driest financial markets.

By Aaron Pugh | Oct. 10, 2011

A cooperative financial services partner dedicated to members and the community is an appealing model – one that requires passion, innovation, and a desire to be different.

By Randy Karnes | Oct. 10, 2011

Bank of America’s new $5 monthly debit fee is flawed, but not for the reasons that most people believe it is.

By Aaron Pugh | Oct. 3, 2011

CommunityAmerica uses diverse branch types and an emphasis on relationships to ensure brick and mortar is worth building.

By Callahan & Associates | Oct. 1, 2011

Credit unions posted strong financial performance in a volatile marketplace.

By Rebecca McClay | Sept. 26, 2011

Island cooperatives are shoring up members and assets amid merger activity.

By Aaron Pugh | Sept. 5, 2011

A Michigan-based institution walks the line between local appeal and national opportunity.

By Callahan & Associates | Sept. 5, 2011

Consumer loan originations were up 10% in the first six months of 2011 compared to a year prior.

By Rebecca McClay | Aug. 22, 2011

SAC Federal Credit Union boosted its membership 20% by improving its marketing and employee training. No merger necessary.

By Rebecca McClay | Aug. 15, 2011

Many credit unions are launching creative and successful campaigns this year.

By Aaron Pugh | July 27, 2011

Live, breathe, and understand membership’s life experiences to give them the best return on their investment possible.

By Leigh Anne Terry | July 12, 2011

A bank merger pushes one customer toward a more member-friendly financial institution.

By Aaron Pugh | July 11, 2011

Iowa is ahead of the curve in member acquisition.

By Alexandra Gekas | July 6, 2011

A Callahan Gen Y-er makes her final decision on a credit union.

By Rebecca McClay | July 4, 2011

Credit unions will have to “get innovative” now that a new regulation on debit swipe fees is finalized, one credit union executive says.

By Rebecca Wessler | June 27, 2011

At the end of the day, it all comes back to the community at Guthrie Federal Credit Union.

By Alix Patterson | June 20, 2011

Value-added services aren’t just bait on the hook. For credit unions, they're a long-term business model.

By Brianne Aiken | June 6, 2011

Amazon took a two-day loss on Lady Gaga’s album sales to increase visibility for its new music service. Should your credit union do the same for new products?

By Alix Patterson | June 6, 2011

Credit unions provide a stabilizing force in pockets of the economy that are still struggling.

By Origence, a CU Direct Brand | June 6, 2011

Auto loans account for 29% of the average credit union's portfolio. But with market turbulence and new norms in buyer’s behavior, how can credit unions stay competitive?

By Andrew Bolton | April 21, 2011

Texas cooperatives have a higher penetration rate, average new auto balance, and new auto market share than credit unions nationally.

By Rebecca Wessler | April 1, 2011

Guthrie builds its brand on quality products and personal service.

By Rebecca Wessler | April 1, 2011

A mid-size credit union uses the cooperative spirit and financial savvy to succeed.

By Alix Patterson | April 1, 2011

Year-end performance metrics highlight areas of strength and opportunity for credit unions of all sizes in all regions.

By Aaron Pugh | March 30, 2011

Small business lending remains a national focus, but credit unions aren’t always top of mind for business owners ... yet.

By Alix Patterson | March 28, 2011

The loan demand credit unions built during the recession is coming on strong in 2011. Now is the time to plant the seeds for members’ future business.


By Thomas Cullen | March 21, 2011

Industry leaders don't shy away from asking for their members' business.

By Alix Patterson | March 9, 2011

Credit unions broke records in 2010 (and other news you might not be reading elsewhere).

By Alix Patterson | March 9, 2011

Credit unions broke records in 2010 and other news you may not be reading elsewhere.

Partner Perspective
When is Free Not Good Enough?

By | March 7, 2011

Free checking is a perk of banking with a credit union, but prospects won’t change without convenience.

By Aaron Pugh | Feb. 3, 2011

The lines between financial institutions and other businesses are blurring across the globe. The devil is in the fine print, but do consumers care?

By Thomas Cullen | Jan. 24, 2011

Debit interchange regulation is moving the market away from free checking, which gives credit unions a new way to enhance member relationships.

By Rebecca Wessler | Jan. 19, 2011

Pay attention to this Pennsylvania credit union that quadrupled its asset base in a decade.

By Aaron Pugh | Jan. 13, 2011

Grants, legislation, and grassroots support can leave small businesses primed for success, but some owners aren’t biting when it comes to hiring opportunities.

By Aaron Pugh | Jan. 6, 2011

Portfolio analysis reveals increased stability of Kansas cooperatives.

By Callahan & Associates | Jan. 1, 2011

As 2010 comes to a close, economic releases are revealing surprising strength in the U.S. economy.

By Callahan & Associates | Jan. 1, 2011

3Q 2010: The Consolidated Credit Union Financial Statement, Credit Union 3Q 1st Mortgage Origination Market Share by State, Credit Union 3Q Junior Mortgage Origination Market Share by State, YTD Credit Union Auto Loan Origination Market Share by State, Peer Group Performance Comparison, Distribution of Assets & Institutions Across All Peer Groups, Asset Quality by Peer Group

By Thomas Cullen | Dec. 27, 2010

From enhanced expertise to reduced overhead and stress, the benefits of joining a CUSO are evident.

By Rebecca Wessler | Dec. 15, 2010

Security Service Federal Credit Union is very good at entering and managing multiple markets. Learn more in this multi-feature series.

By Nick Connors | Nov. 18, 2010

State auto data shows how credit unions are performing at home.

By Aaron Pugh | Nov. 4, 2010

To recapture members' card balances, think outside the promotion box.

By Rebecca Wessler | Oct. 21, 2010

With determination and superior service, Community First is cultivating its existing member relationships to bring members' loans in-house.

By Chip Filson | Sept. 20, 2010

How two credit unions are putting hundreds of dollars back into their members' wallets and spurring local economic activity.

By Alix Patterson | Sept. 13, 2010

In the face of renewed competition for consumers' auto loans, these 10 credit unions turned in dramatic growth in their auto loan portfolio.

Partner Perspective
No Time to Hit the Brakes

By Origence, a CU Direct Brand | July 12, 2010

Coasting on loan opportunities risks losing members.

By Callahan & Associates | July 1, 2010

1Q 2010: YTD Credit Union Auto Loan Origination Market Share by State, The Consolidated Credit Union Financial Statement, Peer Group Performance Comparison, Distribution of Assets and Institutions Across all Peer Groups, Asset Quality by Peer Group

By Rebecca Wessler | June 15, 2010

Community First Credit Union keeps its focus on community members in and outside of the cooperative.

By Rebecca Wessler | May 24, 2010

This is a great presentation, filled with great takeaways. Every car lending CU ought to see this presentation. If they don’t already have comparable tracking data they need to develop it.

By Denise Senecal | April 29, 2010

Mango Financial reaches out to unbanked Gen Y consumers by offering low fees and an attractive branch.

By Nick Connors | April 12, 2010

Vehicle sales are rising, but declining volume over the past two years made indirect lending a crucial source of auto loan growth.

By Callahan & Associates | April 1, 2010

Credit unions are growing members, loans, and a reputation for helping members online.

By Callahan & Associates | April 1, 2010

The collective performance of America's 7,710 credit unions in 2009 showed the public why they were granted a separate and distinct operating charter in 1934.

By Callahan & Associates | April 1, 2010

Owners expand CUSOs for any number of reasons, but the steps to expand should be followed with care. Owners need a business plan, the right price for shares, a time limit on the offer, and rules for new owners. Taking the time to prepare an offer pays off in attracting both capital and new partners to make the expanded CUSO successful.

By Nick Connors | March 15, 2010

While credit unions made strides in the auto loan market in 2009, they need to remain active and innovative in order to avoid losing the gains as competition heats back up.

By Lydia Cole | Feb. 8, 2010

Banks spent the last decade drunk but are starting to recover. Credit unions must use their own sobriety to take advantage.

By Lydia Cole | Feb. 4, 2010

Late in the fourth quarter of the Great Recession, credit unions are the equivalent of the Colts defense.

By Nick Connors | Jan. 4, 2010

Things may be looking up for automakers in 2010. The Center for Automotive Research is forecasting a 20% increase in vehicle sales for 2010. As competition heats up once again, what’s in store for credit unions in the New Year?

By Elliott Kashner | Jan. 4, 2010

The Refi Boom is over. Now, credit unions must start looking at the purchase market to increase market share in 2010.

By Lydia Cole | Jan. 1, 2010

The results from late 2008 merger activity can be seen through the lens of one marketplace: Washington State. Plus an infographic: Deposit Market Share Distribution of Performance by State

By Sam Brownell | Nov. 2, 2009

Credit unions add a record amount of shares and pick up market share.

By BYM Agency | Oct. 12, 2009

When marketing in a down economy, we strongly encourage credit unions and CUSOs to resist the urge to react by putting the brakes on their marketing budget. In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has to aggressively thwart lost market share.

By Callahan & Associates | Oct. 1, 2009

Increased balances and member usage resulted in year over year market share growth.

By Callahan & Associates | Oct. 1, 2009

When the economy turns around, will you be in a position to take swift action and gain an advantage over your comptittors?

Partner Perspective
No Time For Idling

By Origence, a CU Direct Brand | Sept. 14, 2009

More agile than larger competitors in the marketplace, credit unions can prosper even in a recession by finding creative solutions, and, above all, maintaining positive relationships with local dealerships.

By Sam Brownell | Sept. 7, 2009

Member business lending continues to outpace other components in credit unions’ loan portfolio. As FDIC insured institutions continue to tighten their lending standards, credit unions are filling in the gap by providing more members with business loans.

By Sam Brownell | Aug. 17, 2009

According to Callahan & Associates research, a minimum of 15-20% of “sold” branch deposits find a new home during the year a merger or sale occurs. This suggests that between $3 to $4 billion dollars from the 346 branches will be looking for a new home due to the Colonial Bank failure.

By Sam Brownell | July 13, 2009

Credit unions experienced significant share growth over the last 12 months. But how will this affect deposit market share?

By Callahan & Associates | July 1, 2009

Moving into 2009, "Vendor Supplied In-House" systems remain the most popular type of data processing system, both in terms of percentage of institutions and percentage of assets.

By Callahan & Associates | July 1, 2009

Technology, the way members use it, and the way they perceive it, is sensitive to a shifting economic environment.

By Callahan & Associates | July 1, 2009

Estatements and email marketing are becoming critical marketing and information channels, as credit unions strive to gain efficiencies without decreasing member service.

By Finastra | April 20, 2009

By streamlining workflows and pumping up self-service offerings, credit unions can create a leaner, more productive operation to offset shrinking margins.

By Callahan & Associates | April 1, 2009

Growing mortgage market share requires a new approach to liquidity access.

By NACUSO | March 23, 2009

Achieve industry and individual credit union sustainability through collaboration. Create business networks with scalable platforms that meet shared needs, the key to transformation.

By Alix Patterson | Jan. 12, 2009

Today, good news is in short supply. But there is a bright spot, a light that could show people facing hardship as well as national policy makers a clear path forward. The message is simple: the most viable financial model in America today is the cooperative credit union system.

By Nick Connors | Jan. 5, 2009

In what has been a difficult year for credit union auto lending, most of the trends have been bad and ugly but dig a little deeper and there is good news to be found.

By Chip Filson | Oct. 20, 2008

Could credit unions, the smallest of all financial institutions, be the foot soldiers to start the financial turnaround everyone is seeking?

By Lydia Cole | Oct. 20, 2008

By Lydia Cole | Oct. 20, 2008

By Callahan & Associates | Oct. 1, 2008

Recent market turmoil has had an influence pricing various share accounts, modeling non-maturity share accounts, and whether the LIBOR curve is appropriate for pricing seets and liabilities.

By Callahan & Associates | Oct. 1, 2008

The landscape for the credit card processing market for credit unions is changing as new options are developed for the industry.

By Nick Connors | Sept. 22, 2008

Although auto loan balances have fallen as of the second quarter, credit unions still have strong momentum as they gain additional market share

By Callahan & Associates | July 1, 2008

First mortgage originations for credit unions are up 52.9 percent over the past year, while the Mortgage Bankers Association reports that first mortgage originations nationally were down 6.7 percent. With this overall decrease in first mortgage originations comes a decrease in competition.

By Nick Connors | May 26, 2008

In April, credit unions captured 13.8% of the auto lending market, the highest market share level credit unions have seen in 2008.

By Mike Werstuik | March 17, 2008

With the market environment changing almost daily, what key issues should credit unions concern themselves with? Share your thoughts on today’s key issues.

By Jay Johnson | Feb. 25, 2008

Credit union mortgage market share rose in each quarter of 2007, ending the year with the highest share ever posted by the industry.

By Mike Werstuik | Dec. 17, 2007

With ARMs resetting and interest rates falling, credit unions can take advantage of the competition pulling back and increase the public perception of credit unions as a primary mortgage lender.

By Dane Coalson | Nov. 19, 2007

IRAs represent a large potential growth opportunity for credit unions. As the end of year approaches, now is the time to make members aware of their IRA options.

By Nick Connors | Sept. 10, 2007

As the automotive market continues to slow, credit unions must react and innovate in order to recapture market share.

By Mike Werstuik | Aug. 27, 2007

With both loans and shares growing faster than that of banks in the second quarter, credit unions are poised to gain market share in several key categories.

By Nick Connors | Aug. 20, 2007

Credit union auto lending market share is back on the rise, and recent changes in the auto industry may open the door for even more credit union oppotunities.

By Callahan & Associates | April 1, 2007

Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are now on the front burner.

By Callahan & Associates | April 1, 2007

Despite excellent local penetration and a healthy economy, Citizens Equity First Credit Union (CEFCU) has identified three weaknesses about itself and is determined to improve them.

By Mike Werstuik | March 12, 2007

With credit unions still challenged to grow share, market share benchmarking show us banks have increased their deposit share market share from a year ago.

By Mike Werstuik | March 5, 2007

With a weakening housing market, credit unions were still able to gain market share in mortgage originations.

By Mortgage Cadence | Feb. 26, 2007

We can take a lesson or two from our competition in the mortgage business on how to communicate with members while looking out for their best interests AND reaching our goals.

By Seena Faqiri | Feb. 19, 2007

Can indirect lending activity result in credit unions’ capturing a greater percentage of the auto loan market?

By Jay Johnson | Jan. 29, 2007

While over 3,700 credit unions are active mortgage lenders, the key to capturing a larger share of the mortgage market will be the nearly 5,000 credit unions that currently report no mortgage lending activity.

By Melanie El-Sabaawi | Dec. 11, 2006

Credit unions are more innovative than ever, yet 62% saw shares contract in the past 12 months. It’s time for a “Credit Union Study Group.”

By Jay Johnson | Dec. 4, 2006

Looking beyond the basic data, credit unions have a larger impact in the market that needs to be better understood.

By Chip Filson | Nov. 13, 2006

As lending becomes another commodity service, credit unions are creating value through price and service, and by understanding the unique needs of their members. Through cooperation and innovation in the lending arena credit unions are changing the way business is done.

By Molly Francis | Oct. 23, 2006

As credit unions refocus on their credit card portfolios, they have not only increased balances, but also taken market share from competitors.

By Joe James | June 19, 2006

Auto lending is the one area where credit unions hold a significant share of the market. Find out how credit unions are currently performing and what strategies they’ve used to increase market share.

By Carly Spring | March 20, 2006

Corporate credit unions end the year with more of the natural-person credit unions' shrinking investment portfolio.

By Joe James | Jan. 2, 2006

As 2005 comes to a close, automakers were scrambling to boost new vehicle sales. Find out what tactics automakers are taking to generate new sales and the impact they may have on credit unions.

By Jay Johnson | Dec. 26, 2005

Third quarter results provide insight into credit union opportunities as 2006 approaches.

By Joe James | Dec. 12, 2005

Credit unions hold a significant share of the U.S. auto lending market (18.4 percent as of October). See how this has impacted member penetration.

By Carly Spring | Oct. 3, 2005

Loan growth that is faster than share growth at natural-person credit unions has powered corporates’ lending business to an all-time high.

By Joe James | Aug. 8, 2005

July was the best month ever for U.S. new vehicle sales. Were credit unions able to increase their share of the auto lending market?

By Joe James | July 11, 2005

Credit unions hold 17.6 percent of the auto finance market. Find out who the major credit union auto lending players are and which states have the top credit union performers.

By Joe James | May 30, 2005

3.8 million vehicles were sold in the U.S. in the first quarter of 2005. Find out how credit unions performed and which states had the highest credit union market share during this same period.

By Joe James | April 4, 2005

In 2004, credit union auto loan growth was movin’ on up! Credit unions aren’t quite at the “East Side” with their market share, but have potential to reach that “deluxe apartment in the sky”.

By Callahan & Associates | Oct. 29, 2001

Credit unions experience exponential membership growth.