5 Takeaways From Trendwatch 2Q 2022
September 7, 2022
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Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Market Share
Credit Unions’ Auto Market Share Hits All-Time High
June 13, 2022
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Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Residential Lending Slows Even As Market Share Rises
June 6, 2022
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The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader slowdown in home loan activity.
New Branch Strategies For A New 2020
October 19, 2020
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Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
Credit Union Decade In Review
January 6, 2020
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A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.
Fired Up About Philanthropy
November 4, 2019
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How Mazuma Credit Union created a foundation to supplement community service volunteerism.
Mortgage Market Share By Age Range: What Does The Data Show?
October 21, 2019
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Credit unions excel in open-ended mortgage lending but lose their share of this niche market as borrowers age.
Reimagine Retail
August 7, 2019
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A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
A Holistic Look At Member Growth
July 29, 2019
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The movement’s continuing growth in membership is accompanied by growing engagement.
12 Ratios Every Marketing Manager Should Know
July 9, 2019
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Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Credit Unions’ Auto Market Share Hits All-Time High
Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Residential Lending Slows Even As Market Share Rises
The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader ...
New Branch Strategies For A New 2020
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align ...
Credit Union Decade In Review
A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
Mortgage Market Share By Age Range: What Does The Data Show?
Credit unions excel in open-ended mortgage lending but lose their share of this niche market as borrowers age.
Reimagine Retail
A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
A Holistic Look At Member Growth
The movement’s continuing growth in membership is accompanied by growing engagement.
12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Browse Topics
Loan Trends In 2Q24
Andrew Lepczyk
Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?
Macroeconomic Indicators In 2Q24
Andrew Lepczyk
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
As Indirect Lending Falls, So Goes Auto Market Share
Sherry Virden
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
Better Rates And Service Mean Extra Costs For Credit Unions
Trace Jerrett
Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.
5 Graphs That Explain Today’s Investment Portfolio
Roman Ojala
Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
3 Reasons To Include Student Lending In Your 2025 Plan
CU Student Choice
The need for responsible higher education financing continues to grow, and your credit union has an opportunity to provide affordable, flexible funding for college and technical careers.
Buy Now, Pay Later: Fad Or The Future?
Savana Morie
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
6 Reasons Credit Unions Are Selling Their Credit Card Portfolios
Timothy Kolk
Market pressures and compliance challenges are just two variables pushing cooperatives to hand off their card operations.
It’s Time To Rethink Credit Card Rewards
Marc Rapport
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
Members Want BNPL. How Will You Respond?
Savana Morie
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.