Use Data To Act, Not Just Analyze
June 25, 2018
No Comments
For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
Analytics For Action
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
June 11, 2018
No Comments
Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
Crunching Numbers Leads To Surging Loans
February 26, 2018
No Comments
How data analytics and life experience drive record auto loan production at Oregon Community Credit Union.
A Better Way To Do Member Data?
September 25, 2017
No Comments
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
A Strategy To Build Business Intelligence Across A Credit Union
October 5, 2015
No Comments
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Use Data To Act, Not Just Analyze
For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
Crunching Numbers Leads To Surging Loans
How data analytics and life experience drive record auto loan production at Oregon Community Credit Union.
A Better Way To Do Member Data?
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
A Strategy To Build Business Intelligence Across A Credit Union
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator