Use Data To Act, Not Just Analyze
For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
How data analytics and life experience drive record auto loan production at Oregon Community Credit Union.
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.

The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.

The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.

The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.

Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.

The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.

Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.

When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.

Upcoming legislative changes position credit union student lending to meet soaring demand.

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator