What’s In A Name: Vice President Of Member Experience
Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Jennifer Platt helps Suncoast integrate technology and business to meet consumer needs and expectations in an age of digital disruption.
The Florida cooperative uses direct mail and digital techniques, plus a guarantee of 2 percentage points less than the member is paying now.
The efforts of Wayne Keels underpin SAFE Federal Credit Union’s member-focused, process-based business transformation.
Eric Jenkins at Georgia United Credit Union puts an executive’s title to the goal of driving deposits to meet loan demand.
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Debra O’Bryan helps employees be the best version of themselves at CommunityAmerica Credit Union.
Esmi Rivera helps Notre Dame FCU spread financial wellness and opportunity one member engagement and workshop at a time.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.