The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Paycheck Program Eases Shutdown Fears

Navy Federal Credit Union

This spring, Army Veteran Cassandra Clouse was concerned about the impact a possible government shutdown would have on her finances. Now an engineer at the Air Force Research Lab in Ohio, Cassandra feared an indefinite furlough, which would leave her without income she needed to pay regular bills. At the time, Cassandra had taken out […]

Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Other

Velera Promotes Mark L. Robnett to Director of its Board

Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, announced the promotion ...
Marketing

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families in ...
Industry Analysis & Trends

The Impact of Credit Union Mergers on Debt Recovery and Member Engagement

As credit unions continue to consolidate and merge resources to create stronger, more technologically advanced financial institutions, the landscape of ...
Strategic Partnerships

Cutting Costs Without Cutting Corners – Unlocking Operational Efficiency Through First-Party Technology Solutions

Like many credit unions, Listerhill faced the challenge of managing high volumes of delinquent accounts without overextending internal resources. Their ...
Other

BECU expands in Pierce County with new location coming to Lakewood, Washington

BECU, Washington’s largest credit union, will open a new Neighborhood Financial Center (NFC) in Lakewood this winter bringing in-person financial ...
Charity Events

TriUnity Foundation Awards $95,000 in Grants

TriUnity Foundation has announced the distribution of $95,000 in financial assistance to 23 individuals and families facing terminal illness in ...
Making A Difference

EECU Hosts Member Appreciation Days at 22 Branch Locations

Fresno, CA – June 13, 2025 – Educational Employees Credit Union (EECU) hosted Member Appreciation Days across all 22 of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 13, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Sean Cervantes and Lisa Sprague join LAFCU’s business development team

LANSING, Mich. — LAFCU has expanded its team with the addition of two seasoned professionals dedicated to fostering community and ...
Technology

ORIGENCE AND ALLOY PARTNER TO DELIVER BEST-IN-CLASS FRAUD PROTECTION FOR CREDIT UNIONS

Origence, the leading lending technology solutions provider for credit unions, announced a strategic partnership with Alloy, a premier identity and ...
Marketing

Cloudvirga honored with PROGRESS in Lending’s 2025 Connections Award

Cloudvirga, a leading provider of digital mortgage point-of-sale platforms for credit unions and other lenders, today announced it has been ...
Charity Events

TEACHERS FEDERAL CREDIT UNION RAISES MORE THAN $924,000 FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

HAUPPAUGE, NY (June 6, 2025) – Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.9 ...
Making A Difference

NASCUS Opens Nominations for 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2025 Pierre Jay Award, the ...
Strategic Partnerships

One Credit Union Extends Long-Standing Core Processing Relationship with Synergent

Synergent has extended its nearly 20-year partnership with One Credit Union through a new five-year agreement. The credit union will ...
Making A Difference

EECU Sponsors Latinx Graduation Celebration Honoring Fresno Students

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Latinx High School Celebración, an inspiring event recognizing ...
Other

Public Corporation for the Supervision and Insurance of Cooperatives of Puerto Rico Receives NASCUS Accreditation

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce that the Public Corporation for the Supervision ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 06, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

Westerly Community Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student loan refinance ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Winners of 2025 Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the nation’s largest serving school employees and their families, ...
Making A Difference

SECU Awards Summer Camp Scholarships to 457 Youth Members Statewide

State Employees’ Credit Union (SECU) has concluded its fourth annual Summer Camp Awards campaign, granting $500 scholarships to 457 young ...
Technology

Quavo Fraud & Disputes Named “Best Dispute Management & Resolution Solution” by Fintech Futures

The award honors Quavo’s QFD® platform, an end-to-end SaaS solution purpose-built to transform and streamline dispute management for financial institutions ...
Strategic Partnerships

Appli and First Source FCU Turn Financial Calculators into Conversion Catalysts

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central ...
Personnel Promotions

Coastal Credit Union Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible ...
New Product Releases

Prizeout Unveils CashBack+ Pay: A New Way For Credit Union Members To Pay And Earn Cashback

NEW YORK – June 3, 2025 – Prizeout, the leader in advertising and financial technology, is announcing CashBack+ Pay, the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 30, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Other

Velera Promotes Mark L. Robnett to Director of its Board

Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, announced the promotion ...
Marketing

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families in ...
Industry Analysis & Trends

The Impact of Credit Union Mergers on Debt Recovery and Member Engagement

As credit unions continue to consolidate and merge resources to create stronger, more technologically advanced financial institutions, the landscape of ...
Strategic Partnerships

Cutting Costs Without Cutting Corners – Unlocking Operational Efficiency Through First-Party Technology Solutions

Like many credit unions, Listerhill faced the challenge of managing high volumes of delinquent accounts without overextending internal resources. Their ...
Other

BECU expands in Pierce County with new location coming to Lakewood, Washington

BECU, Washington’s largest credit union, will open a new Neighborhood Financial Center (NFC) in Lakewood this winter bringing in-person financial ...
Charity Events

TriUnity Foundation Awards $95,000 in Grants

TriUnity Foundation has announced the distribution of $95,000 in financial assistance to 23 individuals and families facing terminal illness in ...
Making A Difference

EECU Hosts Member Appreciation Days at 22 Branch Locations

Fresno, CA – June 13, 2025 – Educational Employees Credit Union (EECU) hosted Member Appreciation Days across all 22 of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 13, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Sean Cervantes and Lisa Sprague join LAFCU’s business development team

LANSING, Mich. — LAFCU has expanded its team with the addition of two seasoned professionals dedicated to fostering community and ...
Technology

ORIGENCE AND ALLOY PARTNER TO DELIVER BEST-IN-CLASS FRAUD PROTECTION FOR CREDIT UNIONS

Origence, the leading lending technology solutions provider for credit unions, announced a strategic partnership with Alloy, a premier identity and ...
Marketing

Cloudvirga honored with PROGRESS in Lending’s 2025 Connections Award

Cloudvirga, a leading provider of digital mortgage point-of-sale platforms for credit unions and other lenders, today announced it has been ...
Charity Events

TEACHERS FEDERAL CREDIT UNION RAISES MORE THAN $924,000 FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

HAUPPAUGE, NY (June 6, 2025) – Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.9 ...
Making A Difference

NASCUS Opens Nominations for 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2025 Pierre Jay Award, the ...
Strategic Partnerships

One Credit Union Extends Long-Standing Core Processing Relationship with Synergent

Synergent has extended its nearly 20-year partnership with One Credit Union through a new five-year agreement. The credit union will ...
Making A Difference

EECU Sponsors Latinx Graduation Celebration Honoring Fresno Students

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Latinx High School Celebración, an inspiring event recognizing ...
Other

Public Corporation for the Supervision and Insurance of Cooperatives of Puerto Rico Receives NASCUS Accreditation

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce that the Public Corporation for the Supervision ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 06, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

Westerly Community Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student loan refinance ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Winners of 2025 Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the nation’s largest serving school employees and their families, ...
Making A Difference

SECU Awards Summer Camp Scholarships to 457 Youth Members Statewide

State Employees’ Credit Union (SECU) has concluded its fourth annual Summer Camp Awards campaign, granting $500 scholarships to 457 young ...
Technology

Quavo Fraud & Disputes Named “Best Dispute Management & Resolution Solution” by Fintech Futures

The award honors Quavo’s QFD® platform, an end-to-end SaaS solution purpose-built to transform and streamline dispute management for financial institutions ...
Strategic Partnerships

Appli and First Source FCU Turn Financial Calculators into Conversion Catalysts

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central ...
Personnel Promotions

Coastal Credit Union Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible ...
New Product Releases

Prizeout Unveils CashBack+ Pay: A New Way For Credit Union Members To Pay And Earn Cashback

NEW YORK – June 3, 2025 – Prizeout, the leader in advertising and financial technology, is announcing CashBack+ Pay, the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 30, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

From Excellence to Legacy: CUES Names 2025 Award Honorees and Hall of Fame Inductee

CUES is proud to announce this year’s distinguished award recipients, celebrating visionary leaders and one exceptional credit union redefining excellence and inspiring the movement’s next ...

Maine Credit Unions Surpass October Fundraising Goal to Fight Food Insecurity

October marked the return of Maine Credit Unions’ Campaign for Ending Hunger’s annual $100,000 Ending Hunger Challenge. The result was a record-breaking success, with credit ...

EECU Celebrates Fresno County Educator of the Year Awards

FRESNO, Calif. (Nov. 21, 2025) – Educational Employees Credit Union (EECU) partnered once again with the Fresno County Superintendent of Schools to celebrate exceptional educators ...

Baker Market Update – Week in Review: November 21, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

SchoolsFirst Federal Credit Union Wins Three Awards from the Marketing Association of Credit Unions

SchoolsFirst FCU was recognized with three MAC Awards this year for standout digital, direct mail, and in-branch campaigns. Each delivered major results, including a 43 ...

ebankIT and Alogent join forces to transform digital banking and payments for financial institutions

ebankIT, a global digital banking solutions provider for community financial institutions, announced a strategic partnership with Alogent, a global leader in banking and financial services ...
Scroll to Top