The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Consolidation Loan With A Bigger Purpose

Heritage Financial Credit Union

A young member faced a series of devastating financial challenges following the sudden death of his father. With no savings or life insurance left behind, he had to take out multiple loans to cover funeral expenses. At the same time, his credit card debt grew as he relocated for a new job, supported his mother, […]

A Path Through Grief And Uncertainty

Community South Credit Union

A member came to me with a very low credit score and limited income. Her mother had passed away the previous year, and she was still living at her mother’s residence. The member needed help navigating the probate process and was able to gather everything required from probate before coming back to complete the loan […]

Room To Breathe And Plan Ahead

Heritage Financial Credit Union

A devoted couple, long-standing members of our credit union since 2016, found themselves in a difficult financial situation as they worked to support their daughter through college while managing a mortgage and multiple auto loans. Both the husband and wife were working tirelessly to assist their daughter by covering tuition fees that were charged to […]

A Smooth Transition At The Right Time

Tennessee Members 1st Federal Credit Union

Lifestyle and accessibility needs brought long-time members to the credit union to discuss home lending options. After deciding to sell their home and move in with their daughter, they were looking for ways to make the process as smooth and worthwhile as possible. Our loan officers were able to assist them with a HELOC so […]

Relief When Income Fell Short

Commodore Perry Federal Credit Union

An out-of-state member was laid off from work and was struggling to make loan payments with the limited income he was receiving through unemployment. We were able to help by offering a no-cost skip payment on one loan and filing a debt protection claim on the other loan. Because the unsecured loan had debt protection, […]

A Simple Change With Real Impact

Oswego County Federal Credit Union

A 64-year-old member of ours who lost her husband to a sudden heart attack about a year and a half ago called recently to ask for help. Since the loss of her husband, she has had to make significant changes to her budget and spending and wanted to see if there was any way to […]

Strategic Partnerships

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
Marketing

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Charity Events

Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma

TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Marketing

Early-Bird Registration Now Open for 2026 ALM First Financial Institute

Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
Making A Difference

RCU donates $59,000 to expand access to healthy food for International Credit Union Day

More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal

Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
Making A Difference

EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students

FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Marketing

Synergent and Partner Credit Unions Honored with Four MAC Award Wins

Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...
Strategic Partnerships

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
Marketing

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Charity Events

Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma

TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Marketing

Early-Bird Registration Now Open for 2026 ALM First Financial Institute

Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
Making A Difference

RCU donates $59,000 to expand access to healthy food for International Credit Union Day

More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal

Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
Making A Difference

EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students

FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Marketing

Synergent and Partner Credit Unions Honored with Four MAC Award Wins

Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

ICUL Advocacy Secures Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League: Illinois state-chartered credit unions will receive $1,315,968 in regulatory fee credits in 2026, resulting in an approximate 90% reduction in ...

Callahan & Associates And CU Strategic Planning Holds Its First In-Person CDFI Executive Roundtable

Washington, DC – Callahan & Associates and CU Strategic Planning, a Callahan company, will host their first in-person CDFI Executive Roundtable on May 19-20, 2026, in Columbus, Ohio as part ...

LAFCU wins statewide innovation award for tackling financial instability at its roots

LANSING, Mich. — A bold new approach to community investment has earned LAFCU statewide recognition. The Michigan Credit Union League (MCUL) has named LAFCU the ...

CU*SOUTH Board Member Cindy Lindsey Named 2026 Advocacy Ambassador

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is proud to congratulate board member ...

TriUnity Foundation Raises $250,000 in 2026, Expands to 13 Partners Supporting Individuals Facing Life-Threatening Illness

TriUnity Foundation announced today that it has raised a total of $250,000 in 2026, including funds generated at its recent annual gala. The foundation has ...

Indiana Members Credit Union Contributes $10,000 to Strides for Sarcoma for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to Strides for Sarcoma as part of its exclusive Cancer ...
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