The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Supporting Stability Through Every Military Move

Navy Federal Credit Union

At 20, Thays Brown married a childhood friend stationed at Langley Air Force Base near Hampton, VA. Both were Navy Federal members, and opening new accounts together helped them settle into married life with confidence. Soon after, Thays visited a nearby Navy Federal branch — not just as a member, but as a military spouse […]

A Light At The End Of The Tunnel

Marshland Credit Union

An older gentleman and his wife came in to consolidate some credit card debt. They had five high-interest credit cards, and no card was lower than 25%, with most carrying significant balances. They paid more than the minimum payment every month but were still spinning their wheels, making progress on the owed balances very slowly. […]

From A Birthday Wish To An Act of Kindness

During our daily birthday calls, a Trax employee connected with a long-time member of 25 years and wished her a “Happy Birthday.” While thanking the employee for the birthday wishes, the member asked whether Trax also makes other types of outreach calls. The employee shared that we do and asked what she had in mind. […]

From Produce Aisle To Business Owner

FirstLight Federal Credit Union

The member was a long-time employee at a local produce market in Bonifay, Holmes County, Florida, where they worked for more than 20 years and built deep industry knowledge along with a long-held dream of owning their own market. When the member decided to pursue that goal, the primary barrier was access to startup capital […]

A Helping Hand In A Moment Of Need

Commodore Perry Federal Credit Union

“When a member of ours unexpectedly had a gap in SNAP benefits and needed funds for groceries, we stepped in to provide a short-term loan to cover essential food costs. Beyond the loan, we connected the member with local community resources to ensure they had ongoing support and access to necessities. This intervention not only […]

From Panic To Relief

Marshland Credit Union

“An older couple came in one day inquiring about a loan. They had several high-interest credit cards, county property taxes due, vehicles that needed tires, and a letter from the IRS stating that it was owed money and they only had a small window to pay. They were low income, retired, and in a panic. […]

Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Making A Difference

TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google

Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
Marketing

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: August 22, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas

SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Operations & HR

Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year

Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
Lending

EECU Makes Homeownership More Attainable with Expanded Loan Options

FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Lending

Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025

Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Other

Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program

Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
Making A Difference

DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers

Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
Technology

New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Lending

More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families

Credit unions across the country have been deepening their role in education finance, and now, more and more are showcasing ...
Other

New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity

CUES is proud to introduce CUES Governance Toolkit, a self-paced, five-part learning series designed to elevate credit union governance through ...
Operations & HR

LGE Community Credit Union Named a 2025 AJC Top Workplace

LGE Community Credit Union is proud to announce that it has been recognized as a Top Workplace by The Atlanta ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Making A Difference

TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google

Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
Marketing

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: August 22, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas

SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Operations & HR

Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year

Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
Lending

EECU Makes Homeownership More Attainable with Expanded Loan Options

FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Lending

Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025

Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Other

Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program

Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
Making A Difference

DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers

Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
Technology

New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Lending

More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families

Credit unions across the country have been deepening their role in education finance, and now, more and more are showcasing ...
Other

New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity

CUES is proud to introduce CUES Governance Toolkit, a self-paced, five-part learning series designed to elevate credit union governance through ...
Operations & HR

LGE Community Credit Union Named a 2025 AJC Top Workplace

LGE Community Credit Union is proud to announce that it has been recognized as a Top Workplace by The Atlanta ...

For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO

Towson, MD, Friday, March 27, 2026. Peake Federal Credit Union today announced the appointment of Stacie Sloan as its new President and Chief Executive Officer, ...

Vizo Financial’s April 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...

CreditUnions.com Wraps Up The 2026 Innovation Series

Washington, DC  – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit unions meet challenges while staying ...

LAFCU to host free Shred Day event April 25

LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often uncovering documents that are no ...

36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort

MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the 2026 CUES Emerge competition. Representing ...

2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning

Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton Dallas, Las Colinas. The industry-leading ...
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