The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Box Truck And A Bigger Vision

Heritage Financial Credit Union

I previously managed small business accounts at another financial institution. In April 2024, one of my former account members reached out to me because he needed a loan to purchase another vehicle for his growing business. The members own a minority‑owned, family‑run business based in Orange County, New York, that provides party rentals of a […]

A Bigger Home And A Brighter Future

REV Federal Credit Union

A devoted single father was raising three children in a cramped rental, doing his best to provide for them on a modest income while the family struggled to find enough space. With a baby sharing his bedroom and the two older children sharing a room, it was time for him to find a larger home. […]

A Roof Over Their Heads And A Community At Their Side

Suncoast Credit Union

Long-time members came into a branch deeply concerned about potentially losing their home. With only three weeks remaining on their homeowners insurance policy, they were required to replace their entire roof in order to renew coverage. After being denied a personal loan elsewhere, they felt overwhelmed and unsure of what to do next. A team […]

A Better Road Ahead

Desco Federal Credit Union

Members came in hoping to find their daughter a reliable but inexpensive vehicle—around $2,500—to get her back and forth to college. They shared that their credit probably wasn’t very good, but they wanted to see if there was anything I could do to help. After submitting the application, I was happy to tell them their […]

Trust That Comes Full Circle

Connections Credit Union

Two years had passed when I received a phone call from a woman interested in an auto loan. As we talked through the details, she shared that her husband had sent her to us because he knew we would be a good fit to help her. As the conversation continued, everything began to come together, […]

Support That Turned Gratitude Into Membership

Suncoast Credit Union

One of the most impactful experiences I have had as a Member Advocate at Suncoast Credit Union was helping a family navigate a significant financial hardship. The member was facing over $1,500 in combined monthly credit card and auto loan payments, making it nearly impossible to keep up with expenses. To make matters more challenging, […]

Technology

St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone

St. Cloud Financial Credit Union (SCFCU) has surpassed 10 Bitcoin safeguarded in its CU-Digital Asset Vault™, reaching the milestone within ...
Making A Difference

EECU Supports 8th Annual Laotian Educational Conference

FRESNO, Calif. (March 30, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Annual Laotian Educational Conference hosted by ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category

Quavo, Inc. (“Quavo”), a leading AI disputes technology partner and strategic advisor to financial institutions and technology companies, today announced ...
Personnel Promotions

For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO

Towson, MD, Friday, March 27, 2026. Peake Federal Credit Union today announced the appointment of Stacie Sloan as its new ...
Other

Vizo Financial’s April 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Marketing

CreditUnions.com Wraps Up The 2026 Innovation Series

Washington, DC  – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...

LAFCU to host free Shred Day event April 25

LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
Other

36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort

MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...

2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning

Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...

Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office

TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Industry Analysis & Trends

Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights

Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
Personnel Promotions

For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves

Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Strategic Partnerships

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
Lending

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
Strategic Partnerships

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
Personnel Promotions

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Strategic Partnerships

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
Personnel Promotions

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Other

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
Operations & HR

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
Personnel Promotions

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
Operations & HR

ACUMA Welcomes Three New Board Members

The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
Strategic Partnerships

eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging

eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Other

Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary

Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Making A Difference

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
Other

LGE Community Credit Union honored with MemberXP Best of the Best Award

LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Other

Illinois Credit Union League Announces New Young Professional Associate Director Position

The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
Strategic Partnerships

FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue

FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Technology

Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement

Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Technology

St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone

St. Cloud Financial Credit Union (SCFCU) has surpassed 10 Bitcoin safeguarded in its CU-Digital Asset Vault™, reaching the milestone within ...
Making A Difference

EECU Supports 8th Annual Laotian Educational Conference

FRESNO, Calif. (March 30, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Annual Laotian Educational Conference hosted by ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category

Quavo, Inc. (“Quavo”), a leading AI disputes technology partner and strategic advisor to financial institutions and technology companies, today announced ...
Personnel Promotions

For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO

Towson, MD, Friday, March 27, 2026. Peake Federal Credit Union today announced the appointment of Stacie Sloan as its new ...
Other

Vizo Financial’s April 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Marketing

CreditUnions.com Wraps Up The 2026 Innovation Series

Washington, DC  – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...

LAFCU to host free Shred Day event April 25

LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
Other

36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort

MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...

2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning

Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...

Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office

TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Industry Analysis & Trends

Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights

Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
Personnel Promotions

For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves

Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Strategic Partnerships

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
Lending

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
Strategic Partnerships

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
Personnel Promotions

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Strategic Partnerships

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
Personnel Promotions

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Other

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
Operations & HR

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
Personnel Promotions

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
Operations & HR

ACUMA Welcomes Three New Board Members

The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
Strategic Partnerships

eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging

eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Other

Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary

Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Making A Difference

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
Other

LGE Community Credit Union honored with MemberXP Best of the Best Award

LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Other

Illinois Credit Union League Announces New Young Professional Associate Director Position

The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
Strategic Partnerships

FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue

FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Technology

Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement

Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...

Meriwest Credit Union Celebrates the Grand Reopening of Its Newly Remodeled Santa Clara Branch

Meriwest Credit Union celebrated the grand opening of its newly remodeled Santa Clara branch, marking a renewed investment in serving the financial needs of the ...

Gulf Winds Credit Union Raises Over $100,000 in Chip in Fore Charity Golf Tournament

Good morning, My name is Meghan Lyons, and I am the Communications Specialist at Gulf Winds Credit Union. On behalf of Gulf Winds, I am ...

Kayvee Kondapalli Named EVP and CIO at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has promoted Kayvee Kondapalli to Executive Vice President & Chief Information Officer, recognizing his transformative impact and the enterprise-wide modernization he ...

Callahan Welcomes Joshua R. Polanin And Jason Ross To The Team

Washington, DC  – Callahan & Associates announced the recent additions of Joshua R. Polanin, Vice President of Analytics & Applied AI, and Jason Ross, Director, Advisory ...

Baker Market Update – Week in Review: April 17, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

EECU Sponsors Regional School Safety Symposium

FRESNO, Calif. (April 17, 2026) – Educational Employees Credit Union (EECU) proudly partnered with the Tulare County Office of Education to sponsor the School Safety ...
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