Closing The Purpose Gap
Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.
Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
John Sahagian’s career parallels the development of data as a marketing and member-engagement tool at BCU.
To better differentiate itself from its original sponsor, Weber State FCU undertook a three-year journey to embrace a new name, a new logo, and an elevated future.
Credit unions continue to prioritize short-term liquidity, apparent in the movement’s investment portfolio.
Third quarter lending performance rebounds from a slow first half of the year.

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.

AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.

The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.
Closing The Purpose Gap