Expanding Home Equity And Lending Opportunities
Credit unions can and should identify HELOC candidates and win that business before interest rates rise.
Credit unions can and should identify HELOC candidates and win that business before interest rates rise.
Today’s mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
Keeping up with macro and micro trends via smartphone is a smart way to boost mortgage business.
Credit unions are increasing their share of the shrinking mortgage market.
Mortgage lenders are using data to gain an edge in closing more high-quality home loans.
Mortgages comprise more than 41% of the credit union industry’s balance sheet. As new regulations take form, the mortgage business is more complex than ever before.
Communication with real estate partners and with members will make disclosure changes less of a barrier to getting a home purchase closed.
The Big Apple will win in seven, according to credit union performance data.
Everybody and nobody, depending on how you and these industry stakeholders look at it.
Stock traders like easy money, but they don’t like seeing the Federal Reserve basing decisions on shaky global markets.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
Fed Statement Reveals An Alternate Universe