TruStone Financial Tackles Outbound Calling From The Inside
In early 2015, the Minnesota credit union tapped retail branch staff to make cross-selling calls and build member relationships.
In early 2015, the Minnesota credit union tapped retail branch staff to make cross-selling calls and build member relationships.
As the business model of credit unions evolves, leaders must decide how to allocate resources and where to invest time, money, and people.
Making it easy to modify loans increases yield and revenue while building loyal relationships to last beyond the original note.
It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
Communication and a shared perspective allow this consortium to gain efficiencies in areas that are scalable and manageable with clear metrics and service level agreements.
After two years of a slow go, share growth tops 5.8%.
Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
If and when the Federal Reserve finally raises the overnight funds rate, the bond market will already be way ahead.
Why Lake Trust Credit Union ditched surveys and embraced open communication.
Credit unions post double-digit growth in first mortgage, auto, MBL, and student lending.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Should Credit Unions Fear The Fed?