Griff O’Brien On Leadership
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Where the markets end price-wise today is anyone’s guess. But we can be certain that the markets will end the day just as uncertainly as they are beginning.
What a new Pew Research report shows about the millennial perception of itself.
LAFCU implemented interactive teller machines nearly three years ago. How did the Michigan cooperative encourage members and employees to adopt this new technology?
What do they do? How much do they cost? What do those initials mean? All that and more in this CreditUnions.com Graphic Of The Week.
If you want to measure your website’s ROI, start tracking conversion instead of consumption.
Experienced credit unions share how to avoid the glare of the sun and the freeze of the member when introducing interactive teller machines.
Video tools such as interactive and personal teller machines have the potential to reshape the credit union branch. What should institutions know about this technology and how are some credit unions deploying it?
The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Agency rejection of return to 18-month cycle generates call for further discussion.

New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
A Jolt To Stocks And Bonds