Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
Surging interest rates historically have dampened homebuyer enthusiasm, but housing supply also is playing a role in today’s originations.
My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members alike through life’s financial milestones.
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement metrics?
Real estate and consumer originations are down substantially from recent record-setting levels; but pipelines remain fuller than pre-pandemic levels.
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?