Alix Patterson
As the Chief Experience Officer at Callahan & Associates, Alix Patterson continually pushes the firm’s technology, marketing, media, and advisory services teams to consider how to create a better client experience.
Alix has dedicated more than 25 years to helping Callahan support credit unions and supplier organizations, and she has had a strong hand in shaping the industry-leading resources the firm offers today. She helped launched Callahan’s Executive Roundtables program in 2011 and continues to ensure the discussion, networking, and camaraderie they offer make them among the best events offered in the industry.
Coursework completed while earning an MBA from Oxford highlighted for Alix the link between social entrepreneurship and credit unions, which she sees as the original drivers for community-based solutions to social, cultural, and environmental issues. The relationships she’s cultivated with credit union leaders allow her to identify common challenges, which Callahan then addresses through data, research, articles, and more.
In her time away from credit unions and crew, Alix enjoys rowing, reading, photography, and exploring the world with her two sons and husband of 20+ years.
10 Steps To Better Business Intelligence
It takes the right people, the right tools, and the right processes to create a data-driven culture.
By The Numbers: LICU, CDFI & Juntos Avanzamos
Credit unions undertake all manner of certifications to improve their communities. Here's how three of the most popular intersect.
Best Of 2023: Building Vibrant Communities
No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
4 Fabulous Onboarding Practices
HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How Credit Unions Made Good In 2020
Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
A Talent Imperative Facing Credit Unions
A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
It’s Time For Credit Unions To “Chime” In About Doing The Right Thing
The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Turn That Annual Report Into A Living Report
Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Data Analytics Doesn’t Need To Be Daunting
Is your credit union considering a dive into the world of analytics? You might be readier than you realize. Tapping into data that will help ...
Moral Self-Licensing: Hypocrisy And High-Minded Pledges