Sherry Virden
Sherry Virden is an Industry Analyst at Callahan & Associates.
															Member Momentum Is At A Crossroads
					
		
		
						
																				
			Sherry Virden		
				
																						
			September 15, 2025		
				
		
		
			Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and ...		
					Credit Union Savers Favor Flexibility Over Returns
					
		
		
						
																				
			Sherry Virden		
				
																						
			June 23, 2025		
				
		
		
			Members are changing the way they deposit their money, saving more and opting for lower-yielding, more liquid account types. 		
					Credit Union Asset Quality In 4Q 2024
					
		
		
						
																				
			Sherry Virden		
				
																						
			March 17, 2025		
				
		
		
			Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?		
					Everything Is More Expensive For Everyone
					
		
		
						
																				
			Sherry Virden		
				
																						
			December 15, 2024		
				
		
		
			With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.		
					As Indirect Lending Falls, So Goes Auto Market Share
					
		
		
						
																				
			Sherry Virden		
				
																						
			September 10, 2024		
				
		
		
			Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost. 		
					A Guide To Measuring Credit Union Impact
					
		
		
						
																				
			Sherry Virden		
				
																						
			September 2, 2024		
				
		
		
			Credit unions build stronger communities every day. It’s time to share those success stories with the world. 		
					3 Asset Quality Metrics That Matter
					
		
		
						
																				
			Sherry Virden		
				
																						
			June 10, 2024		
				
		
		
			With interest rates up and economic growth tepid, credit union leaders are tracking key performance ratios in their loan portfolios. 		
					Americans Are Less Financially Confident Than 5 Years Ago
					
		
		
						
																				
			Sherry Virden		
				
																						
			March 11, 2024		
				
		
		
			Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not ...		
					The Business Case For Data Analytics
					
		
		
						
																				
			Sherry Virden		
				
																						
			March 4, 2024		
				
		
		
			Turning raw data into actionable insights can reduce costs, head off risk, drive innovation, and more.		
					The Coverage Ratio Is Falling
					
		
		
						
																				
			Sherry Virden		
				
																						
			December 4, 2023		
				
		
		
			Delinquency is climbing back to historic norms, but if increases continue at the current rate, credit unions will need to bulk up provisions to properly ...