A New Framework For Growth

Credit unions of all stripes emphasize purpose-driven leadership, but what does that actually mean? And how can industry leaders put that into practice? 

The new book from Callahan CEO Jon Jeffreys gets into the weeds on all that and more, along with examples from credit unions that are living their purpose.  

During this year’s Governmental Affairs Conference in Washington, Jeffreys sat down with CU Broadcast to discuss a new model that drives growth by placing purpose at the center of a credit union’s business strategy. That framework empowers employees, engages members, and amplifies stakeholder impact, all of which fosters sustainable growth and builds lasting momentum.