Autos, MBLs, Credit Cards, And More

Five can’t-miss data points this week on CreditUnions.com.

 
 

This week, CreditUnions.com looks at the basics of blockchain, profiles two Texas credit unions running a deposit participation program, shows why when it comes to succession planning the best defense is a good offense, and more.

Here are five can't miss data points:

34.1%

Business lending at SouthPoint Financial Credit Union historically comprised a sizable portion of the balance sheet. For example, member business loans as a percentage of total loans hit a high of 34.1% in the first quarter of 2014. However, in the years since, economic pressures have forced the North Star State credit union to reimagine its loan portfolio. Today, member business loans account for the lowest percentage of the loan portfolio since 2010. Indirect auto loans, on other hand, have jumped from nearly nothing to more than $30 million in the span of 20 months.

How did the credit union get here? And what does the future hold? Read the full story in "Farming For Autos."

 

 

3

Credit card reward programs are vital to maintaining cardholder loyalty and remaining relevant to members. Consumers see an endless stream of commercials and direct mail solicitations from national card providers promising more cash back, better travel, and other types of rewards. So, how can a credit union compete? Three credit unions — Alliant, Elevations, and Fort Knox FCU — are employing different strategies to offer the right rewards for their members and develop enviable reputations as the best card to carry in their markets.

See how in "3 Ways To Build An Award-Winning Rewards Program."

$106.5 Million

Community Choice Credit Union has a decade-long record of member business lending growth. CCCU’s MBL portfolio was $106.5 million as of third quarter 2017, a 30.49% jump from the year-ago quarter and sharply higher than the 13.65% rate recorded on average by the 280 credit unions in the $1 billion to $10 billion asset class.

See how the credit union riding this new wave of MBL activity in "How A Michigan Credit Union Builds Business With Businesses."

4.9%

The industry continued to post double-digit loan growth rates in the third quarter of 2017. Seventy percent of credit unions reported positive year-over-year loan growth, with the median loan growth at 4.9%.

See more lending trends in "Lending Highlights From Third Quarter 2017."

19

There's a clear theme to the list of most-watched television broadcasts in the United States. 19 of the top 20 are Super Bowls. For some viewers, the fun is in the game itself; for others, it's the halftime show that's worth tuning in for. What unites everyone, though, are the commercials. The Super Bowl is the one time a year we are genuinely interested in watching 30-second spots for cars or beer.

This country goes crazy for Super Bowl commercials, but what makes these advertisements so entertaining? Find out in "What Makes A Good Super Bowl Ad."

Happy Reading!

 

Feb. 5, 2018


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